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AMC Theatres to Increase Pre-Movie Ad Time, Angering Moviegoers
Table of Contents
- AMC Theatres to Increase Pre-Movie Ad Time, Angering Moviegoers
- Why the Change of Heart?
- What to Expect
- The evolution of Cinema Advertising
- Frequently Asked Questions About AMC’s Advertising Changes
- Why is AMC Theatres increasing pre-movie advertising?
- When will the increased advertising start at AMC Theatres?
- Will ticket prices increase if AMC didn’t increase advertising?
- What is the “platinum spot” in cinema advertising?
- How will the revenue from increased advertising be shared?
- Have other movie theater chains implemented similar advertising strategies?
- How can I avoid the increased advertising at AMC Theatres?
Moviegoers, prepare for more ads before the feature presentation. AMC Theatres, the largest movie chain in the U.S., is planning to increase the amount of pre-movie advertising starting in July. This decision, made in partnership with National CineMedia (NCM), aims to boost revenue without raising ticket prices, as the cinema industry continues its financial recovery post-COVID-19 pandemic.
The move marks a notable shift for AMC, which previously resisted placing ads in the coveted “platinum spot” right before the movie begins. In 2019, AMC publicly rejected NCM’s proposal, citing concerns that U.S. moviegoers would react negatively. Though,NCM went on to secure agreements with AMC’s rivals,regal and Cinemark,demonstrating the potential revenue stream.
Why the Change of Heart?
The decision to increase advertising reflects the ongoing financial pressures faced by movie theaters. Despite efforts to recover from pandemic-related losses, cinemas are seeking new revenue streams to remain viable. According to a recent report by the National Association of Theater Owners, box office revenue in 2024 was still 20% below pre-pandemic levels, highlighting the need for innovative financial strategies.
AMC’s statement to The New York Times suggests they are prepared for potential backlash, emphasizing that the decision aims to avoid raising ticket prices. The company noted that competitors have been running similar advertising formats for years without a noticeable impact on attendance.
Did You Know? The global cinema advertising market is projected to reach $4.67 billion in 2024, showcasing the significant revenue potential for theaters.
What to Expect
Under the new agreement, AMC and NCM will share revenues generated from the increased pre-movie advertising. While the exact length of the pre-show and the types of ads viewers can expect remain undisclosed, it is indeed anticipated that the “platinum spot” will feature high-value commercials targeting a captive audience.
the move raises questions about the impact on the moviegoing experience. Will the increased ad time deter audiences, or will it be a tolerable trade-off for maintaining stable ticket prices? Only time will tell.
Here’s a summary of the key players and their roles:
| Company | Role | Impact |
|---|---|---|
| AMC Theatres | Cinema Chain | Increases pre-movie advertising to boost revenue. |
| National CineMedia (NCM) | Cinema Advertising company | Partners with AMC to run commercials. |
| regal & Cinemark | Rival Cinema Chains | Already utilize similar advertising formats. |
Potential Benefits and drawbacks
The increased advertising could provide a much-needed financial boost to AMC, allowing them to invest in theatre upgrades and maintain competitive ticket prices. Though, it also risks alienating moviegoers who value the uninterrupted cinematic experience.
Pro Tip: Consider arriving at the theater closer to the scheduled movie start time to minimize exposure to the increased advertising.
The decision also raises broader questions about the future of cinema advertising. As streaming services continue to gain popularity, movie theaters are under pressure to find new ways to attract and retain audiences. Will increased advertising be a sustainable solution, or will it ultimately drive viewers away?
What are your thoughts on this change? Will increased pre-movie advertising affect your decision to go to AMC Theatres? Share your opinions in the comments below.
how do you think movie theaters can balance revenue generation with maintaining a positive customer experience?
The evolution of Cinema Advertising
Cinema advertising has a long history, dating back to the early days of film. Initially, advertisements were simple slides or short films shown before the main feature. Over time, cinema advertising evolved to include more complex commercials and integrated marketing campaigns.
The rise of television and the internet presented new challenges to the cinema advertising industry. However, movie theaters have adapted by offering more immersive and engaging advertising experiences, such as interactive ads and branded entertainment.
Today, cinema advertising remains a significant source of revenue for movie theaters, and it continues to evolve in response to changing consumer preferences and technological advancements.
Frequently Asked Questions About AMC’s Advertising Changes
Why is AMC Theatres increasing pre-movie advertising?
AMC Theatres is increasing pre-movie advertising to boost revenue without raising ticket prices, helping the company recover financially from the COVID-19 pandemic.
When will the increased advertising start at AMC Theatres?
The increased pre-movie advertising at AMC Theatres is scheduled to begin in July.
Will ticket prices increase if AMC didn’t increase advertising?
AMC has stated that increasing advertising is a way to avoid raising base ticket prices, suggesting that prices might increase otherwise.
What is the “platinum spot” in cinema advertising?
The “platinum spot” refers to the advertising slot right before the movie begins, considered the most valuable due to the captive audience.
AMC Theatres and National CineMedia (NCM) will share the revenues generated from the new pre-movie advertising window.
Have other movie theater chains implemented similar advertising strategies?
Yes, AMC’s competitors, such as Regal and Cinemark, have been running similar advertising formats for more than five years.
How can I avoid the increased advertising at AMC Theatres?
Consider arriving at the theater closer to the scheduled movie start time to minimize exposure to the pre-movie advertising.
Share this article with your friends and fellow moviegoers! What are your thoughts on the increased advertising? Leave a comment below and let us know!
Police knowledge exhibits a rise in harmful visitors violations in western Greece within the first half of 2024 in comparison with the identical interval in 2023.
Within the three regional models in western Greece – Achaia, Ilia and Aetolia-Acarnania – 21,681 harmful violations had been recorded, a rise from 21,171 within the earlier 12 months.
Among the many most typical violations amongst automotive and motorbike drivers had been rushing, not utilizing seat belts and helmets, missed roadworthiness exams (KTEO) and driving with worn tires.
As well as, numerous criminals had been fined for making a harmful transfer and for operating pink lights. Along with checking for harmful violations, alcohol checks had been additionally carried out.
In response to police knowledge, 28,340 roadside breathalyzer exams had been carried out within the first half of 2024, leading to 846 drivers being recognized as drunk.
As compared, 26,585 exams got in the identical interval in 2023, with 1,006 drivers discovered to be driving drunk.
Flight delays have turn into the norm lately, not solely in Greece, but in addition on the European degree.
Final yr, within the 43 international locations belonging to the European Aviation Security Company (Eurocontrol), three out of each 10 flights arrived greater than quarter-hour late, and on common planes took off 17.8 minutes later than scheduled expectation
In Greece, this summer season on the two largest airports, Athens’ Eleftherios Venizelos and Thessaloniki’s Makedonia, the place flights proceed to extend and subsequently the capability of the airports is tight, important delays are anticipated.
In Athens, solely 58.3% had been leaving flights on the finish of Might, with the corresponding determine for arrivals at 54.3%. Final Sunday the proportion of on-time departures and arrivals was 69% and 67%, respectively. On the identical day in Thessaloniki and Iraklio, 66.7% and 52.6% of flights departed on time, respectively, with 68.5% and 63% arriving on time.
Additionally, at Athens Airport on Monday, the typical flight delay time reached 45 minutes, and on Sunday 372 flights or 81% of the overall didn’t go away on time, in keeping with the aviation visitors monitoring platform. In Thessaloniki on Sunday, 42 flights or 45% of the overall didn’t go away on time, and on Monday, the typical delay reached 29 minutes.
In accordance with gamers out there, one of many predominant causes for the delay is a major improve in plane visitors, which results in a lower in airport capability.
Delays are additionally fueled by a scarcity of air visitors controllers. In accordance with the Union of Air Site visitors Controllers of Greece (EEEKE), the understaffing degree within the sector reaches 20% on common and rises to 40% on the Athens-Macedonia Management Heart. In accordance with the company, even when all the required appointments had been made right this moment, it will take two to 5 years for the brand new inspectors to be operationally deployed.
Nonetheless, the Civil Aviation Service is launching a young to recruit 96 air visitors controllers. It is price noting that the shortage of screeners can be a serious reason behind delays at US airports.
Additionally, the scarcity of luggage handlers is contributing to flight delays, with corporations resorting to hiring immigrants.
Caught up on all 4 episodes of “Bridgerton” Season 3 Half 1? In that case, then you could have to stay scorching and bothered for just a few weeks, as a result of Half 2 of Season 3 is not going to be dropping till subsequent month.
Lastly within the highlight this season are fan-favorites Penelope Featherington and Colin Bridgerton. After two seasons of Penelope crushing on her childhood bestie and neighbor, she decides that she should transfer on and safe a husband for herself so she will get away from her unbearable mom and sisters, and lead her double-life as Woman Whistledown in peace.
Nonetheless, she lacks confidence and after making a idiot of herself in entrance of suitors, accepts the supply of the season’s most-eligible Mr. Bridgerton to educate her into turning into fascinating. Colin, who final season stated he would by no means court docket Penelope, regrets his phrases and is prepared to do something to make amends for hurting his finest pal’s emotions.
Not often do issues go as deliberate, and simply as Penelope finds herself a match, Colin realizes he has emotions for her. Fortuitously, he would not take one other two seasons to declare them, asking Penelope on the finish of Half 1 to marry him.
Overview: ‘Bridgerton’ Season 3 is a one-woman present (with extra intercourse)
Will Penelope settle for his proposal? Will Colin discover out Penelope is Woman Whistledown? This is what to find out about Half 2 of “Bridgerton,” together with the discharge date, forged and trailer.
When does ‘Bridgerton’ Season 3 Half 2 come out?
Episodes 5 via 8 of “Bridgerton” Season 3 will drop on Netflix on Thursday, June 13, at 3 a.m. ET, as per the streaming platform.
Episodes 1 to 4 launched on Netflix on Might 16.
What is going to occur in ‘Bridgerton’ Season 3 Half 2?
Half 1 of “Bridgerton” Season 3 ended on a cliffhanger with Colin asking Penelope to marry him after the long-lasting carriage scene. At this level, Penelope continues to be estranged from her finest pal and Colin’s sister Eloise, who additionally occurs to find out about Penelope’s double-life as Woman Whistledown. Will Penelope settle for his proposal?
Nicola Coughlan, who performs Penelope, and Claudia Jessie, who performs Eloise, in an interview with USA TODAY, stated issues are going to get “critical” and a “actual mess” between the 2 former besties.
As as to if Colin will discover out about Penelope’s alias Woman Whistledown, Coughlan says her character ought to inform him.
“I believe while you love somebody actually, you must reveal all of your self, which is tough,” the actor stated.
Methods to watch ‘Bridgerton’ Season 3
Episodes 1 to 4 of “Bridgerton” Season 3 Half 1 can be found to stream on Netflix. They launched on Might 16.
Seasons 1 and a pair of of “Bridgerton” are additionally obtainable to stream on Netflix. Season 1 centered on the romance between the eldest daughter and fourth little one of the Bridgerton household Daphne Bridgerton (Phoebe Dynevor) and the Duke of Hastings, whereas Season 2 adopted the eldest Bridgerton little one Viscount Anthony Bridgerton and his tumultuous relationship with Kathani ‘Kate’ Sharma.
‘Bridgerton’ Season 3 Half 2 forged
This is a listing of actors and their characters in Season 3 of “Bridgerton”:
- Luke Newton as Colin Bridgerton
- Nicola Coughlan as Penelope Featherington
- Sam Phillips as Lord Debling
- Claudia Jessie as Eloise Bridgerton
- Luke Thompson as Benedict Bridgerton
- Jonathan Bailey as Anthony Bridgerton
- Simone Ashley as Kate Sharma
- Ruth Gemmell as Violet Bridgerton
- Hannah Dodd as Francesca Bridgerton
- Victor Alli as Lord John Stirling (the Earl of Kilmartin)
- Florence Hunt as Hyacinth Bridgerton
- Will Tilston as Gregory Bridgerton
- Golda Rocheuvel as Queen Charlotte
- Adjoa Andoh as Woman Danbury
- Julie Andrews as Woman Whistledown
- Lorraine Ashbourne as Mrs. Varley
- Harriet Cains as Philipa Featherington
- Bessie Carter as Prudence Featherington
- Jessica Madsen as Cressida Cowper
- Martins Imhangbe as Will Mondrich
- Polly Walker as Portia Featherington
- Daniel Francis as Marcus Anderson
‘Bridgerton’ Season 3 trailer
Netflix launched the trailer for Season 3 of “Bridgerton” on April 11, just a little greater than a month earlier than the primary half launched.
Saman Shafiq is a trending information reporter for USA TODAY. Attain her at sshafiq@gannett.com and comply with her on X and Instagram @saman_shafiq7.