ITV’s YouTube Success: Incremental Reach Revealed
ITV’s YouTube Strategy: expanding Reach and Engaging New Audiences Reaching New Viewers: ITV’s YouTube Partnership ITV’s strategic partnership with YouTube, initiated five months prior, is yielding positive results in audience expansion without negatively impacting its existing platforms. Abul Noor, ITV’s head of YouTube sales, revealed that this collaboration has increased audience reach by 2-4%. This … Read more