Playoffnations: Advertising in the Metaverse, the New Era of Marketing

Get out of traditional media and enter the new era of advertising. This is the challenge that companies that refuse to be left behind in the world of marketing face every day. But what is this new paradigm that brands are facing? Playoffnations is clear: the metaverse. Video games and streaming platforms, which had tremendous … Read more

What to expect from Metaverse in the corporate environment?

The connections between the financial, virtual and physical world are increasingly powerful. The devices we use to manage our lives give us access to almost everything we want very quickly and easily. Virtual reality, for example, is present in our daily lives through cryptocurrencies, NFTs and even video games – which use Blockchain technology. Cryptocurrency … Read more

70% of the big brands will be in the metaverse in five years

Retailers must be present with “listening, observation and understanding” to the audience and their consumption habits, according to Baufest – 70% of the big brands will have a presence in the metaverse in five years, according to data from Baufest. The technology consultancy also estimates that it will have a strong impact on the retail … Read more

Meta, owner of Facebook, tests the sale of virtual goods in metaverse

Meta, the head office of Facebook and Instagram, will give content creators the opportunity to sell virtual items in Horizon Worldsits main platform in the metaverse, the company said. In a statement, the california tech group indicated that, “For example, someone could make and sell sticky accessories for a fashion world or offer paid access … Read more

from social media to the business of simulated universes

“Right now, we are seen as a social media company, but in our DNA we are a firm that builds technology to connect people “Mark Zuckerberg pointed out last Thursday at the Connect conference. At the event, he unveiled new products and goals around the metaverse. “The time has come to adopt a new company … Read more

The origins of the page before being

Facebook is now Meta, according to the new name announced yesterday by its co-founder, CEO and largest shareholder, Mark Zuckerberg. The brand change comes at one of the company’s darkest moments, after revelations made by a former company executive. Meta, which is intended to be a step towards virtual worlds, however it was not always … Read more

Microsoft thinks about the metaverse and will start with Teams

Following the announcement of Facebook of raiding your own metaverso, is now Microsoft who proposes to make the leap and will do so through a work approach. Through the developer conference Microsoft Ignite, Satya Nandella, CEO de Microsft, He noted that he is interested in this virtual world. “I can’t say how big this breakthrough … Read more