Meta, the head office of Facebook and Instagram, will give content creators the opportunity to sell virtual items in Horizon Worldsits main platform in the metaverse, the company said.
In a statement, the california tech group indicated that, “For example, someone could make and sell sticky accessories for a fashion world or offer paid access to a new part of a world.”
The metaverse, hailed as the future of the internet by Meta and other companies, consists of a series of parallel “universes” which can be accessed mainly through virtual and augmented reality platforms.
This already exists, although more basic, in the form of video games like Minecraft, Fortnite, and Roblox, as well as social platforms like Horizon Worlds and VRChat, where people gather not only to play, but to interact and participate in events.
Meta, whose income depends entirely on large-scale targeted advertising, has decided to make a greater contribution to the rise of the metaverseand he’s taking his place in the upcoming battle for public attention.
To this end, the social media giant is looking to attract content creators who can in turn attract more users.
In October, he set up a $10 million fund for creators in Horizon, where more than 10,000 different “worlds” already exist, according to the company.
“While we’re launching this today as a test with a handful of creators to get feedback, these kinds of tools are steps toward our long-term vision for the metaverse, where creators can make a living and people can buy digital goods, services, and more. and experiences,” Meta said.
The company also plans to test bonuses for creators who achieve certain goalssuch as “build worlds that attract the longest dwell time”.
You’re bBonuses will not be “taxable and will be paid to creators in full“Meta said, unlike earnings from virtual items, which are subject to a commission.
Horizon Worlds has more than 300,000 users in the United States and Canada, according to an article on the specialized site The Verge, published in February.
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