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Brack could hardly have imagined that he would sometimes want fewer orders to come in. But the online retailer is currently in a total state of emergency: “There are many more orders coming in every day than we can deliver.”
In the logistics center in Willisau, ten new employees are deployed every day to cope with the increased order volume – the situation is made difficult by the fact that many previous employees belong to the risk group and can no longer come to the warehouse. Brack would like to hire more people at once, but it was not possible to train so many new employees at the same time.
The retailer’s IT is also pushed to its limits, since it was not developed for such order volumes. Here they are working flat out on improvements.
In response to the orders, Brack.ch has listed certain products. These include toilet paper, for example: “Objectively speaking, if we handle all of the logistics with toilet paper, it doesn’t make sense.” Brack is convinced that major distributors such as Migros and Coop can meet the demand for these products.
When it comes to his own shop, the entrepreneur asks the customers to be patient when they order something: “We’re working on it,” he assured at the end of the conversation. You can see excerpts from the interview with Roland Brack in the Video above.
Customers at other Swiss online retailers are also advised that there may be delays in delivery. At Digitec and Galaxus, delivery currently takes about two days longer than usual, as a spokesman says for 20 minutes. But the gap can already be slowly reduced.
This is because the largest Swiss online retailer increased its workforce by 200 workers within two weeks: “On Monday, 90 colleagues had their first working day in our warehouse in Wohlen.” Around 20 jobs are still open – the company is looking for specialists for incoming goods.
(rkn)
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