This year, the TV campaign goes to Plan’s work to fight child marriage. Under the action name “Children, not brides”, Plan wants to reach three million people to end child marriage. – I needed zero reflection time to say yes to being the host of the TV campaign. This year’s theme is incredibly painful and … Read more
– – Vaccines will arrive, experts say. PHOTO: Reuters – By the end of September, the United States, Canada, Britain and the EU will have so many vaccines against Kovid-19 that they will be able to provide about 500 million doses to other countries without affecting their vaccination campaigns. This is shown by data from … Read more
170 602 COVID vaccinations per day – – In total, 6,408,308 vaccinations have been made in the country since the start of the coronavirus vaccination campaign. In Ukraine, over the past day, 170,602 people received an injection against coronavirus, which is a new record of vaccination in 24 hours in the country. About it informs … Read more
Great success for BBDO and the Baden-Württemberg Film Academy at the Advertising Awards 2021 of the New York Festival: With five golds each, both are among the most successful participants in the competition. In addition, BBDO can look forward to five silver and four bronze medals, the Film Academy six silver and one bronze medals. … Read more
Under the motto “Nobody lists like you”, the global brand campaign “Only you” by the Swedish streaming provider Spotify is launched in Germany. “We enable the right audio experience for everyone. Our global brand campaign Only You focuses on the personal and unique streaming behavior of the listeners. The motifs of our marketing measures also … Read more
Porta was once a traditional furniture dealer with a number of large furniture stores. Since 2019, the Jung von Matt Group has been accompanying the company from Porta Westfalica in the transformation from a stationary retailer to a modern retailer with a strong presence in various channels. The new Porta spot “Human-Furniture-Relationships” starts exactly at … Read more
has been with W&V since 2017, first as an editor in the marketing department, now as a member of the editor-in-chief. She prefers to write about food, fitness, cosmetics and digital topics – and about exciting brand and transformation stories. If there is still time, she cooks and writes for her food blog and does … Read more
In addition to Zoom and other platforms for sharing, messenger services like WhatsApp also had a strong year. Whether it’s a voice message, a picture or an encouraging slogan: WhatsApp helped to strengthen the solidarity in friends and family. That makes WhatsApp the subject of its new global campaign “A Family Diary”, which goes on … Read more
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Electric, digital, sustainable – these are the keywords with which Volkswagen describes its future. The car manufacturer only lacks one thing: suitable employees. This is exactly what the new “Hello Possible 2.0” website aims for, for which six testimonials provide an insight into their projects, tasks and corporate culture. For Volkswagen, it is the first … Read more