Google to Crack Down on AI-Generated Content in Search The God of Search, Google, has announced a significant crackdown on AI-generated content that aims to manipulate its ranking systems and artificially boost search results. The move is intended to improve the overall quality of online content that users find when searching online. Algorithmic Enhancements and … Read more
Kantar concludes that retail media continues to grow and the majority of marketers will invest more in advertising on retailers’ online platforms in 2024. In addition, values are the top priority for consumers. 80 percent of consumers surveyed worldwide would say they consciously buy from a brand that they believe supports important causes. In the … Read more
A practical and simple guide to bring out the marketing ingenuity in you July 22, 2023 6:00 p.m. For many, the idea of manage your own social media posts it can be overwhelming. But don’t worry, because today we bring you a solution that will allow you design like a pro and schedule your posts … Read more
“We look forward to working closely with Cedara. Together we will not only decarbonise our business, but also the entire supply chain in all markets, “explains Ilhan Zengin, CEO of Showheroes Group. As part of the partnership, Showheroes Group will integrate Cedara’s Carbon Intelligence software into its platform. This software should measure CO2 emissions across … Read more
So it will be claudia zayer CEO of Goldbach DOOH GmbH. There he will take over the management of the branch of Goldbach Germany GmbH together with Robert Stahl and Frank Möbius. Zayer has led Goldbach Germany’s digital out-of-home team as DOOH Director since 2019 and has been in the industry for over ten years. … Read more
10 per cent of the finances was invested in sustainability, eco-friendly technological innovation and instruction, at least around € 100,000. This offset the entire emissions brought about by the campaign. But how exactly is this complete calculated? “The calculation features the campaign in scopes 1 to 3 and includes the respective CO2 footprint of the … Read more
– Last year, Facebook introduced the WhatsApp Desktop (UWP) app on Windows 11 and Windows 10. Along with a fresh new look, WhatsApp UWP comes with a range of exciting new features. A new update for the beta is now available in the Microsoft Store and contains some new additions. The latest update introduces the … Read more
Frank Bachér is an expert in the digital marketing business and most recently worked for over four years as head of digital media at the audio marketer Radio Marketing Service (RMS) in Hamburg. Here the 54-year-old took care of the automated and programmatic booking processes. He was also significantly involved in setting up the audio … Read more
The company, which started with the “Filzelefäntle” – a pin cushion – in 1877, is today one of the most famous toy manufacturers in the world. Almost everyone in this country is familiar with the “button in ear” trademark. The Steiff brand world now includes cuddly toys, children’s fashion and shoes and is gradually being … Read more
This was a great chat with our friend Rutger Thole AKA The Botfather – which started in a different direction than we expected but thought it would be valuable to leave in. We started talking about the mindset impacts 2020 had on all of us as entrepreneurs for about the first 15-20 mins before getting … Read more