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Marketing: Twitter and its new ‘visual identity’


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If something has become clear in recent weeks, it is Twitter’s intentions to renew and improve its offer for the user and its advertisers. The social network has begun to strengthen its offer with the purchase of certain companies and applications that are positioned as a drive to explore new markets and improve your already known proposition.

At the end of last year, the social network of the blue bird was made of the app Squad, a platform that allows group video calls and screen sharing with other contacts. The platform that was added to Twitter is less robust than Zoom or Microsoft Teams. Its approach is far from wanting to cater to the business sector and it has a clear focus on the end user.

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