– – ???? Play Within the framework of Adweek Latam, one of the largest events focused on advertising in LatAm that takes place today and tomorrow, Armando Rodríguez, VP of Verizon Media for Latin America shared some key points about how the end of cookies forces the industry to rethink the importance of identity and … Read more
Aware of this, and in the words of Carlos Mauricio Vásquez, General Director of Compensar, for more than a year the entity has been working on three business collaboration purposes with different public and private companies, the first focused on how to take advantage of the training offer in digital issues of its different technological … Read more
Get the latest industry news delivered to your inbox: Subscribe ✉ – – – ???? Play The Review 42 firm reveals an interesting fact that can highlight why it is a good idea for your brand or company to start a referral program. This data indicates that up to 92 percent of consumers trust the … Read more
– – ???? Play The “customer journey” and “customer experience” are two of the most popular concepts in today’s digital industry. But what do they mean and how do they differ from each other? While customer journey mapping and customer experience mapping are similar concepts, there are some clear differences. One of the most notable … Read more
Get the latest industry news delivered to your inbox: Subscribe ✉ – – – ???? Play In this era when the digital section has gained more relevance, is your brand planning to adopt social networks? If so, you should know that it is important to properly choose social channels because the results will depend on … Read more
– – ???? Play TikTok was one of the networks that captured, worldwide, all the eyes and headlines in 2020. According to the Sensor Tower report, the application was the second most downloaded in the world, with 55 million, while Argentina is one of the Latin American countries where TikTok is most popular. In July … Read more
– – ???? Play Social networks have gone from being a channel to share visual content with family and friends, to becoming an ideal platform to boost business. Today is a place where buying and selling happens every day. A good example is Facebook and its family of platforms, which have helped millions of companies … Read more
Get the latest industry news delivered to your inbox: Subscribe ✉ – – – ???? Play If one format has been especially profitable for Instagram, this has been its Stories. These short videos have given the platform the opportunity to conquer new audiences and maintain the interest of its subscribers, who have achieved such success … Read more
Get the latest industry news delivered to your inbox: Subscribe ✉ – – – ???? Play If something has become clear in recent weeks, it is Twitter’s intentions to renew and improve its offer for the user and its advertisers. The social network has begun to strengthen its offer with the purchase of certain companies … Read more
– – ???? Play In 2021, the consequences, still latent of the pandemic, are raising the contact center sector to its highest point, putting it to the test, but above all, demonstrating the importance and great work carried out. For this reason, this year, the contact center has to be prepared for everything to come … Read more