Truelio Named to Fortune Media & Great Place to Work Best Places to Work in 2024 in Advertising and Marketing List

Truelio Named to Fortune Media & Great Place to Work Best Places to Work in 2024 in Advertising and Marketing List

ATLANTA, GA / ACCESSWIRE / October 18, 2024 / Truelio, a leading brand experience solutions partner, announced today that it has been selected for Fortune’s 2024 Best Places to Work in Advertising & Marketing List. The recognition and position reflects Truelio’s status as one of the best companies to work for in the country. Earlier … Read more

Philipp Herold takes over overall marketing management at ERDINGER Weißbräu

Philipp Herold takes over overall marketing management at ERDINGER Weißbräu

Philipp Herold (38) has been responsible for overall marketing management at the private brewery Erdinger Weißbräu Werner Brombach GmbH since September 1, 2024. He succeeds Wolfgang Kuffner, who has been working as Managing Director Marketing and Sales at the private brewery from 1 July 2024. Philipp Herold started his career at ERDINGER Weißbräu in October … Read more

“Advertising attention: a marketing argument or a real performance lever?”, Caroline Hugonenc (Teads)

“Advertising attention: a marketing argument or a real performance lever?”, Caroline Hugonenc (Teads)

Attention is not an end in itself, but a means to achieve the goal of efficiency. Haleon recently published an article on their tests: out of 26 brands whose campaigns were increased in terms of attention, the effectiveness of online video advertising increased by an average of 41% in a period of one year. We … Read more

The Future of AI-Powered B2B Marketing during ADWEEK NYC Tuesday, October 8

The Future of AI-Powered B2B Marketing during ADWEEK NYC Tuesday, October 8

Presenting SHUFFLL CEO Isaac Gili and former Marvel Entertainment CEO Peter Cuneo NEW YORK CITY, NY / ACCESSWIRE / October 7, 2024 / In an exclusive event during ADWEEK NYC, SHUFFLL will officially unveil its revolutionary all-in-one, AI-powered platform for B2B marketing videos and content creation. The theme of the evening will be “Everything’s AI … Read more

2ONE Labs and Performance Plus Marketing, sellers of 2ONE Nicotine Pouches, Allege Fraud and Seek Damages in ‘Zone’ Trademark Infringement Case Against Imperial Brands

2ONE Labs and Performance Plus Marketing, sellers of 2ONE Nicotine Pouches, Allege Fraud and Seek Damages in ‘Zone’ Trademark Infringement Case Against Imperial Brands

LOS ANGELES, Oct. 07, 2024 (GLOBE NEWSWIRE) — In a case alleging fraud by one of the world’s largest multinational tobacco companies, 2ONE Labs and Performance Plus Marketing have filed both a trademark infringement lawsuit and a preliminary injunction against Imperial Brand subsidiaries Zone nicotine pouch mark. The suit alleges that Imperial’s Zone products infringe … Read more

James Blunt: Name change as a marketing coup

James Blunt: Name change as a marketing coup

James Blunt, the British singer and songwriter, is causing a stir with an unusual campaign. James Blunt, the British singer and songwriter, is causing a stir with an unusual campaign. -X / @JamesBlunt 50-year-old musician James Blunt promises to change his name – under one special condition. The fans are enthusiastic and provide creative suggestions. … Read more

Saxony-Anhalt Presents Current and Future Investment Opportunities at Expo Real

Saxony-Anhalt Presents Current and Future Investment Opportunities at Expo Real

MAGDEBURG, Germany, Oct. 4, 2024 /PRNewswire/ — Innovative companies from high-tech industries looking to make history are warmly welcomed in Saxony-Anhalt. There is plenty of space for big plans here, as the Central German federal state offers Europe’s largest investment opportunity with 700 hectares of space at the High-Tech Park on the outskirts of its … Read more

ONAR Appoints Sara Wetmore to Lead Corporate Communications and Marketing

ONAR Appoints Sara Wetmore to Lead Corporate Communications and Marketing

LOS ANGELES, CA / ACCESSWIRE / October 4, 2024 / Reliant Holdings, Inc., soon to become Onar Holding Corporation, has announced the appointment of Sara Wetmore as its new corporate communications and marketing leader. In this role, Sara Wetmore will be responsible for developing and executing the company’s global marketing and communications strategy, driving brand … Read more

Arsenal launched a new streetwear collection together with Aries

Arsenal launched a new streetwear collection together with Aries

He Arsenal presented a collection of streetwear in collaboration with the brand Aries. The collectionFaithful Arsenal” has 26 pieces and search unite the worlds of the sport and the cultureoffering divers, t-shirts, t-shirts, shirts y pants inspired by team jerseys. Additionally, custom graphics appear throughout the line, including “1886”, the year the club was founded … Read more

Benoît Heilbrunn, ESCP Business School – The brilliant marketing trick: using desire with desire – Strategies & Management

Benoît Heilbrunn, ESCP Business School – The brilliant marketing trick: using desire with desire – Strategies & Management

Marketing makes us believe in miracles by pretending to put the customer at the center of his concerns. An attractive idea because it helps to justify the idea that it makes people happier. By starting from the customer’s needs, we could satisfy them and, therefore, guarantee their satisfaction and why not their eternal loyalty. A … Read more