《The United States plays on time》 The No. 1 in sales
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and be the first to enter Creative Fortnite A watch brand with its own island
Middlebury, ConnecticutNovember 11, 2022 / PRNewswire / – Today, the best-selling watch brand * ® launches a unique interactive experience that allows players to “Race Against TimeX” in one of the most popular video games in the world, Fortnite®. The challenge pits players against the clock in multiple races, in a virtual world that incorporates clocks, symbolizing empowerment, giving players speed and power to increase their competitive advantage.
Senior Vice President, Brand and Creative, Timex Group Shari Fabiani “Timex has been an innovator for nearly 170 years and we have written an unexpected story. Vice President, Brand & Creative, Timex Group. As the official timekeeper of the Metaverse, we are playing with the concept of time and creating a name for ourselves in the world more popular to the world The digital world of Fortnite, one of the online multiplayer games, incorporates analog technology Timex has already entered the metaverse and we are now fully committed to the gaming industry, with more immersive virtual experiences coming soon and to the web3. “
The collaboration will be paired with fully integrated campaigns that connect virtual worlds with real-life experiences, such as in-game giveaways. Partners include player influencer Parker Locke, Sushi Bae, SypherPK, YouTube Star Ali-A and Gen Z style icon and Fortnite fan Landon Barker.
Landon Barker “For me it’s worth spending time playing Fortnite because it’s one of the ways I can get together with my friends and avoid superficial things that hinder the connection. I’m thrilled to work with Timex, I love their watches and Fortnite, So for me it was a match made in heaven ”.
“Race Against TimeX” includes 6 mini-games, each pitting the player against the clock, with challenges including rising water, closing walls, breaking floors and players on precarious paths in the dark, dodge Lebo and find your way. Players can purchase items, which have cool watches that transfer special abilities to the player’s wrist to increase speed and power, allowing them to complete all 6 minigames in the shortest amount of time.
Timex’s first foray into the Metaverse is with an event with innovative partners, including a virtual and interactive live with Wave Justin Bieber The official concert program is currently with the countdown and with Megan Thee Stallion VR Concert Tour by AmazeVR – Enter The Hottieverse, a virtual tour in which each participant’s avatar is paired with a special hand tracking function in reality on the Timex virtual watch. Now, in “Race Against TimeX,” Timex offers its most interactive virtual experience, with more events planned to further position Timex at the forefront of the metaverse.
Timex partnered with top partners for the successful launch of “Race Against TimeX”, including Metabrands, the Metaverse branding agencyTMgame company Epic Games SuperAwesome, which facilitates digital engagement for GenZ players, and Beyond Creative, one of the leading Fortnite Creative game developers.
To participate in “Race Against TimeX”, go to Fortnite, select “Creative” mode, select “Play” and enter “Island Code”. Fortnite is free on desktop, PlayStation (4 and 5), Xbox One (S, X and Series X or S), Nintendo Switch, and Android mobile devices.
Island code: 1359-6287-8998 or direct link:
Click View / Download Resources.
from TIMEX GROUP
Timex Group designs, manufactures and sells innovative watches around the world. Timex Group is a privately held company headquartered in Middlebury, Connecticut, with operations around the world and over 3,000 employees. As one of the largest watch manufacturers in the world, the Timex Group companies produce watches with numerous well-known brands, including Timex, adidas, Furla, Gc, Guess, Missoni, Nautica, Philipp Plein, Plein Sport, Salvatore Ferragamo, Ted Baker and Versace.
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Media contact:
Patricia Rappaport, E-mail
Kim Gallo, email
Rachel Walder, Email
