The video, released on Wednesday afternoon, shows several popular women in society, including singers Olga Rajeckas, Aminata, Samantha Tina, Marta Grigale, Patrisha, politician Dana Reizniece-Ozola, accordionist Ksenija Sidorova, actress Darta Daneviča, doula Katrīna Puriņa and others.
All agreed on a common song – John Lennon’s “Imagine”.
“We are all united in this. We are women. It matters. We believe in humanity. We believe in the power of femininity, tenderness and negotiation. We do not support violence, aggression or injustice. We believe in equality, diversity and acceptance. Every life is relevant, “says Amoralle in a video posted on the Instagram site.
As a large part of the public has criticized this video, the company deleted it after 5 hours, but the video has not completely disappeared from social networks.
This video of the Latvian lingerie and nightwear brand has caused quite a lot of discussion on social networks.
Amoralle embodies the outlook on life of such upper middle class women – walking in lace, living in happy ignorance, and preaching good vibes / I don’t see color. This is a skill that has happened to be observed among people who have often lived their entire life in a bubble of privilege.
– Alina Apine (@aliina_apine) June 3, 2020
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Ok, is there any lady LV that Amoralle offered to record and who refused? Please smart woman responded! I am shocked by all the ladies who agreed.
– Nika (@NKristopane) June 3, 2020
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in reality <-------------------------------------> Amoralle
– Inga Jerzjukova (@ingedenize) June 3, 2020
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I have exclusive news that Trump saw the Amoralle video and END racism in the United States. #LatviaVar
– Zanda (@ Mojito41) June 3, 2020
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I watched the Amoralles video to the end. Now it takes a vodka shot with the fiercest Spilva cucumber.
– Helmuts Caune (@HelmutsCaune) June 3, 2020
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I went through the list of favorites. Ironically, some of them also have black squares in their profiles.
Either people don’t fully understand what they’re up to, or they’re trying to please everyone without really thinking about it.– Inese Ejugbo (@IneseEjugbo) June 3, 2020
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Twitter user Sanita recalls the recent scandal, when model and TV face Māra Sleja announced the termination of cooperation with Amoralle, because the company does not pay the models a proper remuneration for the shows.
About the current “Amoralles” biscuit – questionable lory and timing is a matter of taste. But are all the influencers finally on their feet that the models are publicly complaining about being exploited at shows for unfair work, normal non-payment, etc.? “Imagine if there was fairness”, & * ^% &.
– Sanita Jemberga (@jemberga) June 3, 2020
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One of the most popular comments left on the Instagram video is, “Absolutely not delving into the problem, and that’s why many see it as a mockery of the current situation in the world. The only purpose of this video was to brighten up the brand and each person’s public image. to be an inclusive brand? Produces abnormally overpriced clothes for only one size slim women, pushing for femininity and complexes that you can only be a woman through sex appeal, gesture, crying and velvet pencil cases? Where is this equality in your brand where there is no other race or plus size models, not crumbs of reality. Get out of your pink bubble finally. ”
“We sit at home and sing a song in the hope of getting Instagram money from the views, while people are killed on the street every day because of their skin color. Wow, “Amoralle, “you’re both so great woke. Erase that idiocy, close your mouth and donate money to people who can’t afford to sit at home and sing, “says another comment.
One of the people involved in the video – radio personality Sanda Dejus points out that she sang her song line already in April, which shows that this video was most likely intended for a different purpose than in the current context in the United States.
Bad timing for publishing. I sang my piece in early April and saw nothing wrong
— Sanda Dejus (@Sandastante) June 3, 2020
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But, in fact, this Amoralle video opens up another big problem – the desire of marketing managers to sew the faces of their brand to any of their activities without coordinating with these people (influencers), because hey – they are mine by default.
– Ieva Strazdiņa (@ievastrazdinja) June 3, 2020
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The company itself has not participated in the discussions.
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Scandal in fashion business: Māra Sleja encourages models to talk about “Amoralle” “dirty lingerie”
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PHOTO: stylish Rigans gather for “Amoralle” and Natalija Jansone shows
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New fashion stars: Latvian models in the world
Jauns.lv has already reported that the protests, caused by the death of African American George Floid during the police detention operation, have not stopped in the United States for the eighth day, and tens of thousands of people have taken to the streets of the United States again on Tuesday.
In New York, protests have escalated into clashes with police, store demolition and marauderism. Major demonstrations and rallies have also taken place in Los Angeles, Philadelphia, Atlanta and Seattle.
