03.11.2023Business, finance This is how SMEs are arming themselves against the growing threat of the “undead” zombiesAccording to a study by the Ifo Institute, almost every third company in need of financing is currently reporting problems in negotiations with their financial institutions. © Canva / nomadsoulphotos (edited by Mashup Communications GmbH) Halloween may be over, … Read more
31.10.2023Pursue Study provides insights into the development of companies close-up-soil-sproutThe study underlines: Sales and marketing teams, especially in SMEs, are extremely resilient. The focus is on finding solutions in order to achieve growth goals despite massive internal and external disruptive factors. ©freepik Since 2020, Pipedrive has published the State of Sales and Marketing annually, a … Read more
“Our products and services are no better than those of our competitors.” Marketing managers and salespeople often have to secretly admit this. It is therefore difficult for them to build a convincing purchase argument and lead customers to make investment decisions. side-view-collection-men-with-different-jobsThe attempt to formulate a USP or a unique selling point is often like … Read more
Six Bayes Business School (formerly Cass) finance scholars discuss the collapse of the Silicon Valley Bank (SVB) and subsequent action by HSBC to save its UK branch. pexels-karolina-grabowska-4386346Photo: Karolina Grabowski on Pexels What happened? On Friday, March 10, Silicon Valley Bank – one of the largest banks in the US and specializing in lending to … Read more
My colleagues from direct sales About multi-level marketing bullshit bingo, passive income and lines Retail chain, retail and commercial sales – that somehow seems a thing of the past. Now end consumers are opening up to the topic of direct sales and are happy to forego the numerous, otherwise common and intermediate trading levels. Get … Read more
If a company wants to continue to be successful in the future, some things have to fit together: strategy and business model, front-end and back-end, value creation and customer requirements, data and processes and, last but not least, financing and balance sheet. If this is not the case, costs get out of hand, efficiency is … Read more
The namesake of the Oskar Patzelt Foundation, Dr. med. Oskar Patzelt, was 102 years old today on January 2nd, 2021. The board of directors of the Oskar Patzelt Foundation congratulated them that morning. –Oskar PatzeltOskar Patzelt in 2005 when the Oskar Patzelt Foundation was awarded the Golden Badge of Honor – Oskar Patzelt sets the … Read more
The business closure insurance replaces the lost operating profit and the expense of ongoing costs – at least in theory. Because especially in the wake of the corona pandemic, many insurance companies are trying to deny protection. In such cases, there is only a legal solution, says lawyer Tim Banerjee. –Empty tableEmpty table. https://pxhere.com/de/photo/600998, CC0 … Read more