03.11.2023Business, finance This is how SMEs are arming themselves against the growing threat of the “undead” zombiesAccording to a study by the Ifo Institute, almost every third company in need of financing is currently reporting problems in negotiations with their financial institutions. © Canva / nomadsoulphotos (edited by Mashup Communications GmbH) Halloween may be over, … Read more
31.10.2023Pursue Study provides insights into the development of companies close-up-soil-sproutThe study underlines: Sales and marketing teams, especially in SMEs, are extremely resilient. The focus is on finding solutions in order to achieve growth goals despite massive internal and external disruptive factors. ©freepik Since 2020, Pipedrive has published the State of Sales and Marketing annually, a … Read more
“Our products and services are no better than those of our competitors.” Marketing managers and salespeople often have to secretly admit this. It is therefore difficult for them to build a convincing purchase argument and lead customers to make investment decisions. side-view-collection-men-with-different-jobsThe attempt to formulate a USP or a unique selling point is often like … Read more