Al Hashemi: Majid Al Futtaim tries to offer an experience that caters for all tastes
Saudi cinema has played an important role in entertainment regionally and globally, and is eager to mix between heritage introduction and entertainment.
Muhammad Al-Hashemi, regional president of Majid Al-Futtaim in Saudi Arabia (Vox Cinema), told Asharq Al-Awsat on the sidelines of the Red Sea International Film Festival in its second session, that Saudi Arabia has become a regional center for entertainment, and is attentive to the cultural factor in this field.
He added that the film industry in Saudi Arabia is interested in highlighting the heritage and stories to the audience, noting that Majid Al Futtaim seeks to provide a quality entertainment experience that takes into account all needs and tastes.
Al-Hashemi believes the Arab film industry is steadily moving to overtake foreign films. The availability of local businesses, especially in emerging markets such as Saudi Arabia, where unprecedented opportunities exist.
Interestingly, the Red Sea International Film Festival, in its second session, presents 131 feature and short films from 61 countries in 41 languages, and hosts 34 world premiere films, 17 Arab premiere films and 47 film screenings from the Middle East and from North Africa, across 10 screens, 8 of which in the “Fox” cinema.
… Moreover
