“Some have learned to operate a sewing machine in a few days.” Stéphanie Calvino, founder of the Anti-Fashion platform and at the initiative of the mobilization of fifteen young people in Roubaix hopes to see the birth of vocations. In the meantime, we must produce to make up for the lack of masks in France. “Today, we are able to produce around 3000 masks a day,” she explains. Aged between 18 and 25, these apprentice seamstresses, some of whom have been trained on the job, are in a precarious situation or are dropping out of school. This project is an opportunity for them to receive remuneration and participate in a collective drive. “I told myself that I had to help and today I feel useful,” explains Émilie, 18, who discovers sewing techniques and mass production.
The mobilization of these young people is part of the Resilience project. It brings together social structures and integration companies whose aim is to urgently manufacture a few million protective masks approved by the Directorate General of Armaments (DGA) and washable about twenty times. They will be distributed on French territory by the government as of May 11.
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The Anti-Fashion movement which is carrying out reflections to revolutionize the fashion of tomorrow while working for the integration of young people from disadvantaged backgrounds, is one of the structures mobilized. Its founder, Stéphanie Calvino answered the call of Christophe Lépine, creator of the Bleu de Paname brand and co-founder of AgenC, the structure behind the Resilience project in partnership with Thibaut Guilluy, High Commissioner ‘inclusion in employment. “He offered to join a textile workshop in Roubaix and work with seniors,” she explains.
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Stéphanie Calvino then mobilized fifteen of his young protégés in the Kah Confection factory, a textile workshop in Roubaix which benefits from the support of the town hall. “We hope that this place will become a real mask manufacturing cluster,” explains the founder of the Anti-Fashion movement, who plans to double its production in the coming weeks.
The team of the Anti-Fashion movement within the Roubaix workshop.
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Sauphoine Saing
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Anti-Fashion, a catalyst for talent
Founded in 2016, Anti-Fashion was launched to “bring together professionals, industrialists and young people to reflect on the fashion initiatives of tomorrow”, explains its founder. This notably involves a series of conferences organized each year in Marseille which brings together a large number of fashion players, reflecting widely on the evolution of the industry so that it is more human and more respectful of the environment. . Objective: imagine the solutions of tomorrow. Over the years, the movement has widened its centers of interest by also focusing on the food sector and new ways of consuming.
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The question of integrating disadvantaged young people arose in 2017 when Sébastien Kopp, co-founder of Veja and regular speaker at Anti-Fashion conferences, wanted to turn to working-class neighborhoods to share his approach. “The only thing that gets you out of your condition is awareness and culture,” says the founder of Anti-Fashion. “Our desire is to say that everyone has talent by showing the various possibilities of certain fields and professions,” she adds. For this, Stéphanie Calvini organizes workshops in upcycling, eloquence and even photography. She also planned to accompany the most motivated to the Hyères festival before the announcement of the postponement of the event in October 2020, due to the Covid-19.
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“From the moment we show them the possibilities, the talents are revealed and Anti-Fashion helps them to resume training or a job that they really like,” explains Stéphanie Calvino. And to hear it, the results are there: some have joined Veja’s teams, others are stretching the reflections of the Anti-Fashion movement in their networks of friends. For her part, Emilie, who participates in the making of masks against the coronavirus, does not yet have a precise idea of what she will want to do later. “I only realize that I need to move in my job,” says the young woman amused. However, she does not fail to welcome the initiative: “We can have an impact and that is important.”
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