Allison Gutiérrez – [email protected]
–
The drop in economic figures in world football, a product of the covid-19 pandemic, has modified the list of athletes with the highest turnover in the world. For example, football stars like Messi and Ronaldo no longer lead it. However, the truth is that these characters tend to have other sources of business than those of their discipline.
First, according to Forbes, Swiss tennis player Roger Federer is the highest paid athlete in the world with total earnings of $ 106.3 million, of which $ 100 million were from endorsements. With this, he became the first tennis player to lead this ranking for three decades.
Likewise, the tennis player moves into other lines of business that boost their income. Currently its highest revenue comes from its 10-year commercial agreement with the Uniqlo brand. They also have agreements with Rolex and Mercedes Benz.
On the second podium is the current Juventus footballer, Cristiano Ronaldo, who made a profit last year of US $ 106.3 million, of which US $ 45 million were for sponsorship. The largest commercial agreement is with Nike, with a lifetime contract.
On the other hand, Ronaldo has a hotel chain and a gym in Portugal, in addition to his personal brand CR7.
In third place is Argentine Lionel Messi with total earnings of US $ 104 million. Of that amount, the Barcelona player received US $ 32 million for sponsorship. His juiciest contract is with Adidas. It has its own clothing line and commercial agreements with brands such as Huawei.
Followed by Messi, is the Brazilian and current player of Paris Saint-Germain Football Club, Neymar da Silva Santos, with accumulated income of US $ 95.5 million. US $ 32 million are in sponsorship. Neymar has commercial agreements with the Altice company and has his own commercial brand NR Sports.
In the fifth ladder is a MLB basketball player. It is the American LeBron James who had earnings of US $ 95.4 million, discriminated at US $ 60 million for sponsorships. He has a lifetime contract with Nike.
It also has 19 franchises of Blaze Pizza, a film production company and 2% of the shares of the Liverpool club.
– .
