YouTube is experimenting with an identical video format and Instagram is launching a clone, Reels, in France and Germany.
–The worldwide success of the Chinese application of TikTok microvideos is envious. It has dominated the ranking of mobile downloads on the social network and video platform market for more than a year. It is ahead of all its competitors, yet present long before it, in total number of downloads on smartphones. Whether Facebook, YouTube or Snapchat. Only Instagram (which belongs to Facebook) still exceeds it, with 2.6 billion installations since 2014, against 2.4 billion for TikTok, according to SensorTower. But maybe more for a long time at the current growth rate of the Chinese application. Developed by the Pekingese Bytedance, it gained 13 million users per month between January and March in the United States alone.
Some major American tech players have spotted the danger. Since the end of 2018, Snapchat and Twitter have listed it among their competitors in their official stock market documents. Adobe, which develops editing tools
