During the first days of filming, scenes were filmed in various retro-styled filming locations – daily school episodes in Lielupe Primary School, a fantasy scene in the lobby of Daile Theater, watching a movie in the Splendid Palace cinema, and ringing from the still popular telephone booths in central Riga. The film takes place in 1999, as the Millennium celebrations approach. The main characters of the film – three ninth-graders Sarmīte, Sveta and Katrīna have decided to radically change their lives and turn from the most ridiculous “teens” in the class into the most popular girls. Various developments make girls realize that pretending to be what you are is neither happiness nor style, and everything in life doesn’t happen like a movie.