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Volvo decided to change the logo. The Swedes have taken the global trend towards simple design and joined a number of carmakers that have recently transformed their emblems into a two-dimensional format. The logo debuted on Volvo Cars’ Facebook profile and has already started appearing on other pages of the brand on social networks and websites. Volvo is about to replace the logo at dealers and put it on its new cars.
The Volvo Iron Mark retains its key elements chosen almost a century ago. In 1927, the first Volvo OV 4 debuted with a circle with an arrow pointing to the upper right corner of the radiator grille. The “symbol of Mars”, both the planet and the Roman god of war, also expresses the masculine principle and has been used by alchemists as a symbol of iron. Since 1930, the “shield and spear of Mars” have appeared on the brand’s official logo and combined with the Volvo inscription, whose font remains virtually unchanged.
The last Volvo flat logo was used in the late 1990s. Now the identity has returned to 2D and in its simplest form, as the corporate blue color has disappeared.
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