Lina Vargas Vega – [email protected]
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A study by IMS, a digital services firm, revealed that Colombians increased the time they spend on connectivity by 8%.
“The coronavirus pandemic substantially changed our daily lives. Habits, sanitation, socialization and, above all, the ways of connecting, communicating and entertaining themselves have changed ”, explained Ignacio Vidaguren, CEO of the company that led the investigation.
Among the data released by the research, is the 37% increase in unique users of Warner Music on CTV, or connected televisions. The artists who lead the preferences of Colombians were Piso 21, Mike Bahía, Manuel Medrano, Ed Sheeran and Paulo Londra.
People were more connected in real time to what happened in the world through Twitter, which grew 16% in the number of unique visitors.
The most relevant brands in this social network were Bavaria, Samsung Electronics, Claro, Huawei and Bancolombia.
Microblogging was the main source of news for millions of people and the most searched numbers were #colombia, #coronavirus, # covid19 and #attention.
Another favorite was the application to share images with lenses and filters, Snapchat, which grew 11% in unique users. And in gaming, Colombians dedicated 8% more time to video games. The most popular were: FIFA, Madden, Need for Speed, Call of Duty and Candy Crush.
At the Latin American level, connectivity increased 22% during 2020, with LinkedIn as one of the protagonists.
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