16.02.2022
Vienna (OTS) – In addition to the “Industry” and “Trade” units, “VAMP-DOOH” has been the third industry-specific department within the Marketing Club Austria since summer 2021. Marcus Wild, owner of IDEAL Live Marketing GmbH, is a trend-setting and often awarded expert with a lot of industry experience and was unanimously elected by the unit members. He takes over the agendas for the members in the areas of ambient media, promotion and digital-out-of-home.
Zwtl.: Active management style for visible VAMP disciplines
As an experienced managing director, the creative is happy about the new function in the club: “The disciplines of ambient media, promotion and digital-out-of-home were and are an innovation driver in the industry. This is where experiments are carried out, formats and content are dared before they are rolled out in the classic disciplines,” explains Marcus Wild, showing a willingness to use original marketing formats.
Strategically, the new unit manager in the Marketing Club Austria aims to make the VAMP-DOOH disciplines visible in the club and beyond: “An important tool for this is certainly the VAMP Award, which we are organizing in June with a greater external impact than ever before As an event and live marketer, Wild relies on events that are multi-sensory, high-impact and emotionalizing like hardly any other discipline, but at the same time wants to anchor the VAMP disciplines “more firmly in university teaching”.
Zwtl.: Versatile program and activities
“We are pleased that Marcus Wild is actively supporting us in the club and that the often underestimated industry will move more into the foreground, in addition to visible measures in the club, also in cooperation with teaching, in carrying out successful cases, a diverse program and other activities” , adds Niko Pabst, Managing Director of the Marketing Club Austria.
Subtitle: VAMP Award June 21, 2022
The Austrian prize for ambient media, promotions and digital-out-of-home returns to the stage on June 21, 2022. The best of the best in below-the-line marketing are honored in four categories. The submission portal for participation in the award has just been opened and Niko Papst uses the opportunity and appeals to creative people: “We look forward to submissions that think outside the box, create unusual combinations and discover new things.” More information and submission: www.vamp -award.at
Subtitle: About Marcus Wild
After completing a teaching degree at the University of Vienna and a postgraduate degree at the International Center for Culture and Management Salzburg, Marcus Wild worked at WK Vienna. Under the label “Clubnacht” he organized public events from 1996, founded the event agency IDEAL Live Marketing in 2002, managed the Palais Auersperg in the MICE segment with partners from 2004 – 2014 and has also been running the cult discotheque U4 with these partners since 2006. IDEAL Live Marketing is Austria’s most awarded event agency, designs and implements events and congresses (analogue, hybrid & digital), integrated live campaigns, road shows, promotions and incentives –
[www.ideal.co.at] (http://www.ideal.co.at)
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