It is known to all that the presence of Covid-19 in the world has left more than one with their hands on their heads due to the decline of their business. Some have tried unsuccessfully to regain their space in the market, and others have decided to venture into other areas, but sometimes without the necessary knowledge to do so. Both options are valid, but if done with the necessary tools and capacity to achieve the best results.
To be successful with the first option, which is to regain your clientele, it is important to implement a plan of marketing adjusted to the need of the type of business you have. Helping with strategies that work and, above all, with professionals in the area who have due experience, is recommended.
To venture into other areas without having the knowledge to do so is a big mistake. And, at this point, Estefani Gutiérrez, an expert in marketing for business and personal brands. He admits that, given the effects of the pandemic in some businesses, there have been people who have decided to venture into other areas, which leads him to explain that, to be successful with this type of decision, they must have a minimum of knowledge about what you want to do.
He gives as an example that, one of those careers in which some work without first having trained in it is Marketing and Sales, which from his point of view is a mistake because for the simple fact of being a profession that he is having high demand does not mean that anyone can and knows how to exercise it.
The first thing to do is study the profession and be clear that you have to know how to create brand experiences, plan events, build sales control points and management skills to lead a team, and that is not learned overnight. That is why he recommends those who have had problems with their business, that they do seek the benefits of this career to make their company or brand resurface, but leaving the responsibility to professionals in the area.
For good results
“Goals are not achieved overnight, it is a trial and error process where everything is aligned to metrics that must be measurable and achieved, but the main gain is experience, because that same practice will be the one that will train you in a future to resolve any inconvenience that may arise, either with a client or with your own brand, and thus you will not be paralyzed without being able to react in times of crisis that do warrant it, as is the case today ”, Gutiérrez comments.
Certainly this of Marketing and Sales has become a trend, and being a marketer and practicing it takes a lot of preparation to really get results. “Every day I hear phrases like: ‘is that that is what is giving cash‘,’ If it went well for you, that should be very easy, I’ll do it too. ‘ And the truth is that it is not as simple as it seems to be, because practicing marketing, promoting a brand and generating sales is not something that is achieved overnight and requires a lot of strategy and techniques, things that are only provided by preparation. and experience, complemented by hard work, ”Gutiérrez points out.
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