Data.ai’s Latest Report Reveals Consumers Spent a Record $18.2 Billion in 2021 on Entertainment Apps
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data.ai (formerly App Annie), revealed in a report that spending on media and entertainment apps reached $18.2 billion, up 50% from the previous year. A record year, driven by in-app subscriptions, consumers turning to their mobile for their audio and visual entertainment.
The report reveals that among entertainment apps, the OTT (streaming television) subgenre took the largest share of downloads and consumer spending globally, with more than 2.2 billion downloads and 6.3 billion in consumer spending worldwide in 2021 – the latter representing a staggering 53% increase over the previous year. HBO Max, Disney+ and Crunchy Roll are the apps that drove the strongest growth in consumer spending in 2021.
The report also showed that short-form video apps, a new challenger, are quickly catching consumers’ attention. Led by TikTok and Kwai, this subgenre saw a 38% increase in time spent worldwide over the previous year to reach a total of 450 billion hours, more than 3 times the total time spent watching OTT apps.
“The ‘entertainment’ genre continues to evolve, and so do app makers who must determine how best to adapt. Whether it’s OTT apps vying for global dominance or live streaming apps capturing the viewer’s attention, one thing is certain: entertainment apps, whatever their form, will continue to maintain their lead in non-gaming apps and break records. Lexi Sydow, Research Manager, data.ai.
The report also showed that:
Entertainment and Books & Reference apps together accounted for nearly 1 in 5 app downloads (non-gaming) and nearly 50% of global consumer spending in 2021, led by Audible, Ximalaya FM and Spiritual Wealth Club.
· $2.08 billion was spent on live streaming apps, a 33% increase, led by Twitch, Bigo Live and Tango Live.
Comic book apps grew 44% year over year in consumer spending, and represented a 6x larger market than audiobooks in overall consumer spending – highlighting a major consumer shift fueled by Gen Z, led by apps such as Picoma, Line Webtoon and Magazine Pocket.
QQ Music, YouTube Music and Amazon Music topped the charts in the Music and Audio sub-genre where $1.95 billion was spent by consumers, an increase of 29% – showing the power of service synergies between genders.
Learn more
https://www.data.ai/en/insights/market-data/the-state-of-media-and-entertainment-on-mobile-2022/
The article Increase of more than 50% for entertainment applications appeared first on MMAF.
Source : https://www.mobilemarketing.fr/hausse-de-plus-de-5…
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