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Iconic Discount Designer Store, Century 21, Reopens to Euphoria in New York City

By Le Figaro with AFP, for Le Figaro

Published on 05/17/2023 at 10:13, Updated on 05/17/2023 at 13:16


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After three years of closure, the temple of brand name clothing at low prices is reopening its doors, to the delight of customers around the world.

He survived September 11 and the Covid-19 pandemic. Century 21, New York’s iconic department store for discount designer clothes, reopened on Tuesday (May 16) to euphoria. Under the red balloons and the applause of the Gindi family, owner of this historic New York symbol of mass distribution, the first customers gave cries of joy, after three years of closure due to the health crisis.

«It means a lot to the people of New York. At the time of September 11 (2001), the store closed and when it reopened everyone was so happy! So seeing it again after the Covid is like a rebirth for New York and I’m happy to go shopping againenthused Gale Kaplan, 63, from Brooklyn, the huge borough on the other side of the East River.

For women, men and children, you can find all the clothes and accessories at Century 21, a company set up in 1961 and whose first store was born in Brooklyn. And you can find all the brands there like Valentino, Louis Vuitton, Calvin Klein, Ralph Lauren, Guess, Levi’s, Kate Spade, Helmut Lang… but at the end of their stock and at unbeatable reduced prices. Very good news for the thousands of French vacationers who have been there for years.

“It was an anchor point for our tourists”

Some customers came very, early, as early as 6 a.m., to witness the reopening of this iconic store. TIMOTHY A. CLARY / AFP

Melody White, 62, who arrived at 6 a.m. from Queens, was “very, very upset when they closed. Because it’s the best store, you can find the best products, beautiful clothes. You can find anything there“. Gale Kaplan was even “happier queuing for the opening of Century 21 than doing it for the Sistine Chapelin Rome. “That’s how happy I am!».

The mayor of New York, Eric Adams, who has made the economic and tourist rebound of the megalopolis the heart of his policy despite giving the hug to the Gindi family in this store that looks like a giant clothing fair. “When they had to close, it broke their hearts. They only thought of one thing: how to come back, how to reopen, how to serve people? It was an anchor point for our tourists, they came here, lined up to shop and admire the good products we had everywhere“Launched the city councilor.

For Mr. Gindi, the reopening of Century 21 “brings the spirit of New York to life like no other company can. ‘Cause we’re part of the fabric of the city», one of the first economic and commercial poles of the planet.

Century 21 Flagship Downtown, 22 Cortlandt Street, New York, NY 10007.

2023-05-17 07:00:00
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