/ world today news/ The automobile concern Tesla is gradually losing its market share, writes N-TV: for example, in Germany, Tesla’s market share in 2020 decreased by 9%. Experts believe that this trend will continue in the future – Tesla is not able to cope with the competition of the German auto giants, which are releasing more and more new models of electric vehicles. Meanwhile, Tesla itself has a very small range, does not produce hybrid cars and is too dependent on the personality of Elon Musk.
Tesla’s economic miracle is gradually fading, writes N-TV: the German car industry turned its attention to electric cars later, but now it is starting to catch up with its competitor. Tesla’s market share is gradually declining.
As the paper notes, almost every economic miracle is very often followed by a painful fall — and Tesla’s fall has already begun. This conclusion is supported by the company’s concentration on Elon Musk as a marketing guru, an extremely small model range and successful pressure from competitors.
Now in Tesla, everything is tied to the personality of Elon Musk, the newspaper notes. So far, he has neither a deputy nor a successor. Musk makes decisions quickly, but not always predictably. Meanwhile, the company is already experiencing economic difficulties.
For example, Tesla’s share of the electric vehicle market in Germany in 2019 was 30%, and in 2020 it fell to 9%. A further decline is predicted in 2021. This trend is due to the fact that Tesla focuses exclusively on the production of 100% electric cars, while German car manufacturers, following the demands of customers, produce hybrid cars that combine electric and gasoline traction.
As N-TV notes, the competition for Tesla is growing: in Germany alone in 2021 there will be another 30 new models of electric vehicles. The American company was not ready for such a competition. Even in the category of 100% Electric cars, Tesla is no longer in the top 5. The company’s share is decreasing not only in Germany, but also worldwide.
What is happening now with Tesla is not a new phenomenon for the economy, the newspaper said. The pioneer company created a fundamentally new market with an innovative idea and was initially hugely successful as a monopolist. However, after that, competitors appeared who started the chase and provoked the gradual fall of the pioneer company.
Translation: ES
#NTV #Tesla #withstand #competition #German #car #giants
