Total sales during the two-day Amazon Prime Day promotional operation amounted to $ 11 billion in the United States, according to data released Wednesday by the Adobe Digital Economy Index.
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This amount is up by 6.1% compared to the receipts of last year, when the “Prime Day” was also held over two days. Revenue reached $ 5.6 billion on Monday and $ 5.4 billion on Tuesday, Adobe said.
This revenue increase occurred “Despite the relatively low discounts in most categories, suggesting that there is an underlying demand for online shopping as consumers look forward to a return to normal.”, said Adobe Digital Insights director Taylor Schreiner. Amazon does not communicate its sales figures during its annual sales operation, but the Seattle giant was pleased to “The best two-day period for Amazon’s third-party sellers, which are almost all small to medium-sized businesses”.
250 million articles
The Prime subscription service, which provides access to fast and free deliveries for many items as well as series and films, has 200 million members worldwide. According to Amazon, Prime subscribers in 20 countries have purchased more than 250 million items in total.
Among the most popular categories were DIY tools, cosmetics, food products, baby products, and electronics. Among the best-selling items, a Roomba-branded robot vacuum, Keurig coffee maker, vitamin candies, and tooth whitening strips topped the list.
Several associations and professional organizations, for their part, protested against the reputedly hellish pace in the group’s warehouses, especially during the sales period.
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