DJ With the topping-out ceremony in Nuremberg, developer GBI starts the next construction phase for the new Premier Inn hotel on Frauentorgraben – despite the corona pandemic, the operator continues to see good prospects for hotels in Nuremberg
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Nuremberg / Berlin / Frankfurt am Main (pts030 / 08/25/2021 / 15:15) – The next construction phase will officially start on Wednesday with the topping-out ceremony for the new Premier Inn Hotel in the center of Nuremberg at Frauentorgraben. As a project developer, the GBI group of companies is building the premium economy hotel with 241 rooms right next to the administration building of the Middle Franconia AOK directorate, which was completed at the end of last year. Complete completion of the area is planned for 2022.
“At this important location, this building project is an important contribution to the successful and well-thought-out development of the inner city,” said Nuremberg’s planning and construction consultant Daniel F. Ulrich in his topping-out speech. The public passage between AOK and Premier Inn plays an important role. As a continuation of Kraussstrasse, this not only connects Sandstrasse in the south with Frauentorgraben in the north, but also offers sections of green space. Ulrich: “The resulting green connection is not only convenient and time-saving for pedestrians, it also offers an attractive opportunity to linger there.”
Right from the start, it was important for the city to do justice to its special history with the redesign of the property. This is where the Art Nouveau building of the “Industry and Culture Association” once stood, in which the unspeakable “Nuremberg Laws” on racial discrimination were passed in 1935. A memorial site with an information stele is therefore integrated into the passage. In order to achieve the best possible solution, a Europe-wide negotiation process was carried out for the entire ensemble of buildings there. The project planning was implemented by the Hamburg architects von Gerkan, Marg and Partners (gmp).
The hotel brand Premier Inn belongs to the British Whitbread Group, which currently operates 30 hotels in Germany. “Since the very first Premier Inn in Germany was completed together with GBI in 2016 in Frankfurt an der Messe, both companies have been a well-rehearsed team,” emphasizes Chris-Norman, Sauer Acquisitions Director Germany: “That is why the project in Nuremberg was also completed in a very short time from the signing of the lease to the start of construction and all planning is adapted to the location. ” In the meantime, the brand has secured a total of 73 locations in more than 30 cities and with over 13,000 rooms, including the hotels that are already in operation. Six of the hotels are joint project developments with GBI, in addition to Nuremberg and Frankfurt there are also houses in Düsseldorf, Hamburg, Duisburg and Leipzig.
It is no coincidence that Premier Inn and GBI are currently cooperating in Nuremberg. Both companies have a special relationship with the city. The GBI group of companies has already built several hotels in Nuremberg in the past: NH, Motel One, Hampton by Hilton and Holiday Inn Express, as well as the Park Inn as a refurbishment – all houses in the area around the main train station. “Thanks to our company location in nearby Erlangen, we know the Nuremberg market very well and know which overnight concept is best,” emphasizes Reiner Nittka, spokesman for the board of GBI Holding AG: “Despite the corona pandemic, it remains as economical as it is in terms of tourism interesting location in focus for accommodation offers. ”
For Premier Inn in particular, Nuremberg has been a focus of attention since the expansion into Germany began. Two of the brand’s hotels are currently already in operation here, on Bahnhofstrasse and Leipziger Platz. “Even if the trade fair business is only slowly picking up again this year, the Christmas market in 2021 is not certain and the foreign visitors who are otherwise strongly represented in Nuremberg are still cautious, the basic conditions remain very good,” says Chris-Norman Sauer: ” And we at Premier Inn do not only make our location decisions with a view to two or three years, but also for several decades, and our positive assessment remains unchanged in the case of Nuremberg city center, especially because city tourism in Germany is in the new one Travel world to Corona is likely to increase. And Nuremberg has a lot to offer here. In addition, the location is ideal for business guests who attend appointments in the economically strong surrounding area of the metropolitan region with Fürth and Erlangen. ”
Hotel investors are also convinced by these arguments in favor of the Nuremberg location. The Premier-Inn-Hotel there was acquired by the real estate special fund Hotel, which is administered by Universal-Investment for the Bavarian Chamber of Supply (BVK) and supported by GBI as an investment advisor. In addition to forward deals in the start-up phase of project development or in the construction phase – as with the 241-room hotel in Nuremberg – the hotel fund also acquires existing properties. With an investment volume of around 97.2 billion euros (market value), BVK is one of the most important institutional investors in Germany. _____________________
About the GBI group of companies: The GBI group of companies develops hotel, residential and apartment projects. Alone or with partners, real estate in Germany and Austria with a volume of around 2 billion euros has been sold or placed since it was founded in 2001. A current focus of the project developments with around 2100 units is the offers in different areas of rental housing construction (freely financed, subsidized, senior-friendly, combined with services, especially from the social sector). In addition, under the umbrella brand SMARTments® micro-apartments are operated, built or developed for students, business travelers and private individuals. In the residential segment, the portfolio includes 4,811 apartment spaces in SMARTments student and 274 units in SMARTments living projects. In the commercial sector SMARTments business, the project list includes 1,327 apartments. The GBI specializes in district developments that combine different property types. The goal is sustainable and livable urban spaces. Depending on the needs of the cities, classic and subsidized housing, micro-apartments, day-care centers, senior or assisted living, care offers, student housing, serviced apartments, hotels, offices, commercial units, social care (e.g. doctor, pharmacy) are integrated into mixed-use projects ) and local supply. GBI Holding AG, under whose roof the units of the corporate group are organized, is a subsidiary of the Moses Mendelssohn Foundation. https://www.gbi.ag
About Premier Inn: The Premier Inn hotel brand offers premium quality at economy prices in a prime location. The focus is on a good night’s sleep for business and leisure travelers. All prices are per room, children up to and including 15 years sleep and have breakfast for free. A varied breakfast gives guests an ideal start to the day. After an excellent start to the first Premier Inn hotel at the Frankfurt Trade Fair in 2016, 29 hotels are currently in operation across Germany. In total, Premier Inn has secured 73 locations with around 13,000 rooms in more than 30 major cities and is thus well on the way to creating an attractive range of hotels throughout Germany. Premier Inn is part of the traditional hospitality company Whitbread PLC with over 800 hotels and around 79,000 rooms. https://www.premierinn.de
About Whitbread PLC: Whitbread PLC was founded in 1742 and is one of the oldest and most renowned companies in Europe. As the leading hotel operator in the UK with over 29,000 employees, Whitbread welcomes millions of guests from around the world every month. In addition to the nationwide popular hotel brand Premier Inn, the group also includes the restaurant chains Bar + Block, Beefeater, Brewers Fayre, Cookhouse + Pub and thyme Bar + Grill. Whitbread PLC is a publicly traded company included in the FTSE100 Index and FTSE4Good Index. https://www.whitbread.com
Contact for the media: Wolfgang Ludwig, Ludwig Medien & Kommunikation Tel .: +49 221 – 29219282, Fax: +49 221 – 29219283, Mobile: +49 171 – 93 35 134. Email: [email protected]
Sender: Ludwig Wolfgang Contact person: Wolfgang Ludwig Tel .: +49 221 29219282 E-Mail: [email protected] Website: www.gbi.ag
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(END) Dow Jones Newswires
August 25, 2021 09:16 ET (13:16 GMT)