The final decision has not yet been made, yet it is said that there is more and more talk in Volkswagen about the possible sale or independence of the brands of the so-called Italian division.
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The possible sale of the Lamborghini brand has been discussed several times in the past. The last time these speculations emerged was in the course of last year, when the group did not want to comment on them. According to the latest information, however, it is becoming increasingly clear that the group could get rid of not only Lamborghini.
According to information from the Bloomberg agency, the European car giant is allegedly preparing for the possible independence of all brands of the Italian division, which it would send to the public market. It is said that no final decision has been made yet, but it is said that legal documents are being prepared in the background that would enable this step.
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„Let’s say we translate everything into a legal structure in which we can act,“Even Herbert Diess himself had to introduce the topic. According to him, this is a slower process, yet the group still has it on the agenda.
Colleagues from CarBuzz, who pointed out Diess’s statement, add that people from the group have now focused, among other things, on the very successful separation of the Ferrari brand from the Fiat Chrysler Automobiles group in 2016. However, not every launch of the brand was successful. . The Aston Martin brand is a perfect example in the premium segment.
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The British manufacturer of sports and premium cars headed for the public stock market in 2018, but after the initial sign of success came a hard fall and the carmaker’s shares are now moving uncomfortably low, which already cost the chair of the brand director.
However, the Lamborghini brand is not the only one that could fall out of the VW Group’s structures. The German giant probably realized that in the coming difficult times, it might pay off to slim down its portfolio. And one of the possible steps could be the transfer of the majority ownership of the Bugatti brand to the Croatian electric car manufacturer Rimac.
However, despite speculation about cutting off the portfolio, Volkswagen does not want to lose its influence. And this should apply both in the case of Bugatti (or Rimac, where the Porsche brand is to increase its share) and in the case of Lamborghini. The Italian premium brand is currently on a wave of success, from which it would be foolish to jump completely.
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So far, however, we are talking about pure speculation, which anticipates further gradual downsizing of the Group’s structures, which should ultimately lead to a focus on the key Volkswagen brand and the premium brands Audi and Porsche. A side effect should also be the growth of the market value of the brand or the VW Group.
Whether Volkswagen will go in this direction remains a question that we will probably have to wait a few more years to answer. However, the fate of Lamborghini could be decided perhaps before the end of this year.
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