In his speech, Oliver Blume confirmed several recent reports and indicated the closest direction of the Volkswagen concern. The quality of cars will increase, while the design languages of the brands will become more distinct.
After the unexpected the departure of Herbert Diess from the post of head of the Volkswagen concern, Oliver Blume took over, who at the same time will continue to hold the post of head of the Porsche brand. In his recent speech, he mentioned what we can expect from the Volkswagen concern in the coming years.
One of the areas Blume will focus on is increasing the quality of the company’s cars, particularly for the Volkswagen brand. His models, such as the Golf or the ID.3, are often criticized (even by us) for the too plasticky and low-quality-looking interiors, despite the nonchalant tags.
He also confirmed what Volkswagen boss Thomas Schäfer promised not so long ago, and that infotainment improvements and the return of steering wheels with classic buttons instead of touch. In addition, Blume will focus on the purity of the individual brands’ design language. The goal is to make it easier for customers to distinguish cars from one automaker from another. After all, that was before suggested by Thomas Schäfer.
At the same time, Blume confirmed previous reports that the Golf and Tiguan models will survive even after the Volkswagen brand’s European transition to an all-electric portfolio from 2033. He has not yet provided any further information, only that VW is currently thinking about how and in what form to transfer cars into the electric future. In the case of the Golf yes also survive the GTI version.
The current eighth generation of the Volkswagen Golf is expected to be updated next year, while the Tiguan will come in a new generation. But while the Golf and Tiguan have their immediate future secured, the same cannot be said for the Polo, which would be difficult to sell due to its high emissions-enforced price. After all, not even the competing Ford The Fiesta will not see another generation.
In closing, Oliver Blume confirmed several recent reports and added some new details. Volkswagen’s direction towards electromobility is still valid, the Golf and Tiguan will survive, but the Polo will not, the quality of cars should increase, and the individual brands of the concern should have a more distinct design.
