The human factor is often underestimated in number-driven e-commerce. The quality of a team often determines how well a project runs. So what does the perfect ecommerce team look like? We asked six online retailers. Part 2: Friends. A diverse team with different strengths and perspectives is important to Sebastian Staendecke, Head of Marketing at … Read more
With a number of new tools, Snapchat is working to improve virtual adaptations and AR renderings on its platform. Additionally, the company wants to recommend itself to general retailers as an augmented reality expert. At the end of November, Zalando tested a new form of virtual fitting on Snapchat for three of its brands (Even … Read more
Shutterstock/Ekahardiwito – Shutterstock/Ekahardiwito – Cooperation between companies and influencers can bring significant benefits for both sides. But what is actually to be done if the partnership leads to image damage – as happened recently in the case of Fynn Kliemann? from dr Dominik Herzog, founder of Sylvenstein Rechtsanwälte The Fynn Kliemann case caused a stir. … Read more
What is meant by the “metaverse”? What opportunities are there for retail? And should one become active there now? Together with the digital agency Dept, we have summarized the most important questions and answers. There is a lot of talk about the Metaverse these days. But hardly anyone knows what really lies behind it. For … Read more
“A closer look pays off,” Cathleen Burghardt, Head of Marketing at Tamaris, is convinced. In the interview, she gives a detailed insight into how the fashion brand measures the success of its social media activities. Tamaris, a shoe and fashion brand of the Wortmann Group, is present in 26 countries with the online shop Tamaris.com. … Read more
Snapchat is still a popular social media platform, especially among Gen Z. We describe five advertising formats that can be useful when addressing the young target group. A few years ago, Snapchat was the most hyped social media platform. In the meantime it has become much quieter. The channel is therefore not meaningless. A recent … Read more
Drawing more attention to the topic of “mental health” – that was the goal of the German Federal Ministry of Health. To achieve this, they decided to run a campaign on TikTok. The advertising formats TopView and InFeed Ad-Flight were used. Not only the physical, but also the mental health of people faltered during the … Read more
Whether large corporation or small company – cyber attacks endanger day-to-day business. But many companies underestimate the danger of DDoS attacks. It’s not natural disasters and it’s not the pandemic – according to managers and security experts, cyber attacks are next to business interruptions the greatest danger for German companies this year. This is the … Read more
The checkout, which enables customers to buy items directly on Facebook or Instagram, is likely to come later this year. Other features that will push social commerce: Facebook Shop and Live Shopping. Social commerce is booming. According to surveys, every third person made a purchase on social networks in the past year. For many experts, … Read more
Originally developed for the automotive industry, the QR code is one of the digital technologies that seemingly never really caught on in everyday life. But in the meantime the badge with the coded data in it has crept into the consciousness of the user. QR codes, that’s kind of like 2010, right? A good decade … Read more