What is meant by the “metaverse”? What opportunities are there for retail? And should one become active there now? Together with the digital agency Dept, we have summarized the most important questions and answers.
There is a lot of talk about the Metaverse these days. But hardly anyone knows what really lies behind it. For many, it’s just an excursion into virtual reality, similar to computer games. Others see it as the dawn of Web 3.0. Quite a few consider it a hype that will disappear again.
Together with Jan Gutkuhn, Managing Director at Dept Germany, and Max Pinas, Executive Director at Dept in Amsterdam, we have created the most important questions and answers in the style of a Q&A.
What is actually meant by the metaverse?
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