“We believe that more needs to be done to create welcoming and inclusive communities online, and that both businessmen and politicians should join,” writes the chain of coffee shops.
“We will take a break from advertising on all social media platforms as we continue internal discussions with our media partners and civil rights organizations to end the hate speech,” the company said.
This announcement is along the same lines as those made by food and cosmetics giant Unilever and Coca-Cola, which announced a similar “pause” on Friday.
All social networks, especially FacebookThey are criticized for not doing enough to remove hate or racist posts from their respective sites.
The NAACP, the African-American civil rights organization, and the Anti-Defamation League, called for a boycott of advertising on Facebook during the month of July.
Like Coca-Cola, Starbucks is not specifically associated with this action. Criticism of social media has escalated since the death of George Floyd, a black man suffocated by a white police officer in Minneapolis in late May.
The filming of the event shocked everyone and generated massive anti-racist demonstrations in the United States and in other countries.
Starbucks itself, which employs numerous members of racial minorities, is not without its critics. In April 2018, reactions to the arrest of two black men at a Starbucks in Philadelphia led the group to close their 8,000 cafes in the United States for an afternoon to give their employees a training course on racial diversity.
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