There is recent news that Instagram, starting in March, will no longer allow you to tag products in live streams. To confirm all this directly from the company: “From March 16, 2023, it will no longer be possible to tag products in live broadcasts on Instagram. This change will help us focus on products and features that deliver the most value to our users.” It’s a new step from Meta towards live shopping. In fact, the company had already removed the dedicated tab from the Instagram feed in February, while in October it closed the section on Facebook. However, stores won’t disappear from the platform entirely: “You’ll still be able to set up and manage your store on Instagram as we continue to invest in shopping experiences for people and businesses through feeds, stories, advertisements, etc.”
On the other hand, the policy put in place by TikTok is decidedly different which, for example, in November, in the United States, began to test the in-app purchase function. In addition, according to certain rumours, he would also work on the establishment of live shopping (still in the United States). YouTube has also taken a different path than Meta: for example, it allows creators to sell products directly on the platform thanks to a partnership with Shopify.
