The end of the year 2021 was announced as often quite eventful in French rap. With in particular a lot of very big releases on the program, like Lacrim, Orelsan, Niska, Maes, and of course, Ninho. The young rapper had hit so hard during his previous releases that he was eagerly awaited this year, and we can say it: with his album “Chief”, which continues 15 solo titles, he broke records again. A week after the release, it’s time to try to take stock of the phenomenon.
We suspected that streaming would work very well for Ninho in particular, since he had quite simply made the best first day of release of the year with several million views on Spotify. It even exceeded our expectations, and in one week it reached 66,000 copies sold. (or streaming equivalents) which simply makes it the best start of his career, and the third biggest French rap start of the year 2021.
????RECORD !
Ninho’s “JEFE” album achieves the best start in streaming history, in one week, in France!
56,118 streaming sales. pic.twitter.com/8ByTEph5yC
– Culture (@Kulturlesite_) December 10, 2021
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Only “Civilization” and “JVLIVS II” did better than Ninho’s album. And again, it is mainly thanks to physical sales, or pre-orders. Ninho is the real king of the stream and with 56,118 streaming sales in one week, he has achieved the best start in the history of streaming in France. A consecration for the young rapper who is now a former and taulier of the game. And when we see how some of his rivals in the game are afraid of him, we say to ourselves that this story is gone to last!
The evolution:
???? MILS: 7,957 sales in 1st week
???? As expected: 47,155
???? M.I.L.S 2.0 : 33.916
???? Destin : 50.296
???? M.I.L.S 3 : 41.644
???? Boss: 66,685@nests– 100% Rap in French! ???? (@RapEnFrancais) December 10, 2021
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