Microsoft has decided to close down its corporate stores in the USA. This is a total change of strategy by the American brand.
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Until now, Microsoft has tried to follow the Apple path when it comes to stores, which makes sure that the customer can get acquainted with the latest hardware and software in specially designed stores, where the employee of the company will take care of him. Microsoft even had a store a stone’s throw away from Apple’s flagship store in New York. The creators of Windows ran 83 company stores in the USA. Now they will all be closed.
They were temporarily from March, that is since the deterioration of the health situation in the USA, but now they will be permanent. Microsoft decided that in terms of direct sales, it will focus on its online store, which is accessible to people from 190 countries around the world. You don’t have to worry about dismissal from existing store employees. They will continue to work in customer service, but this time they will deal with the Microsoft online store. Microsoft Experience centers located in London, New York, Sydney and Redmond are also awaiting a new destination.
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Text source: cnbc
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