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Lessons from the pandemic: digital beats gut feeling

Enrico Kürtös

The times when real estate marketing functioned as a pure “people’s business” are over, says the CEO of Inreal and FlatyFind.

Quelle: Inreal Technologies




The real estate industry was and is often referred to as “people’s business”. You won’t get very far without interpersonal contact, according to the subtext, which sometimes has negative connotations. The industry has been proving for more than a year that there is another way. Meetings and conferences are being moved digitally, and apartment inspections take place without contact. New construction projects that are still being built can be viewed in virtual reality.

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