IPP and HubSpot award scholarships to women for a new online technical career in Inbound Marketing | National

After a massive call that took place during August, the professional institute IPP and the American software developer HubSpot they delivered their scholarships “Digital Women”, which give 20 Chilean women the possibility of obtaining their title of Inbound Marketing Technique.

It is a new career 100% online that IPP co-created with HubSpot, and aims to prepare professionals aligned to the current and future job market, with the key skills to create effective marketing strategies, generate valuable content, define KPIs and lead customer loyalty processes.

HubSpot is a leading company in the field of marketing automation, with more than 113 thousand customers in 120 countries.

Inbound Marketing technicians are key, because in a context where digital platforms are the ultimate arrival points for consumers, they detect where the potential customer is, attract them and make them become a loyal consumer.

For this reason, the objective of these scholarships is to begin to meet the demand that the market is going through and to be a bridge between education and the productive world.

IPP, with 40 years of experience, accompanies its students from day one as it has a modality focused on the student’s experience. To learn more about it, you can enter IPP.cl.

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