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Introducing Yoonsoo Kim, the new Samsung boss for Indonesia


THE MIND OF THE PEOPLESamsung Electronics Indonesia announced Yoonsoo Kim as the new leader of the company in Indonesia starting in 2021.

In the evidence received Pikiran-rakyat.com, Kim has joined Samsung more than 20 years, and served as President Samsung Electronics Malaysia in 2018-2020 before going to Indonesia.

In 2009-2012, Kim led the Mobile Phone division Samsung Electronics Indonesia where it has won the number one position in the android phone market since 2011, and its success has continued as it has become a market leader smartphone Indonesia since 2012.

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Armed with experience and high dedication, Kim expressed his optimism with the Indonesian market.

Indonesia is a country that has enormous potential, marked by the number of productive people reaching 68.7 percent of the total population, the fourth largest in the world, accompanied by dynamic cultural diversity,” said Kim.

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“I am happy to be back in Indonesia and back to collaborating with partners Samsung. I hope, with our partners, Samsung become a brand that is loved in Indonesia through leading innovations that bring more meaningful benefits to the lives of Indonesians, “he said.

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As a very dynamic and charismatic leader, Yoonsoo Kim’s dedication in Samsung has been running since 1998 when he started his professional career at Samsung Electronics Mobile Business in Europe.

The second phase in his career was continued at Samsung Electronics Indonesia when he had the opportunity to serve as IT and Mobile Division Head, so he understood how the Indonesian market had its own challenges and great potential compared to other markets.

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