The insurer wants to be present where the desire for insurance protection arises – this is why Helvetia is opening a new sales channel.
In times when everyone is talking about ecosystems, one could actually build one occasionally. The technology startup At the address is about to do just that. So to speak from the bottom up. We’ll come back to that.
The question of who brings the luxury watch to the blockchain has been answered since Adresta was founded, we reported. The startup makes all the important stations and information of a watch available to manufacturers, retailers and buyers on a blockchain via its app. Specifically, that means: Adresta is writing the history of luxury watches – from production by the manufacturer, through the first sale in specialist shops, to the details of service and repairs or resale to a new owner. This gives a high-quality timepiece a solid “curriculum vitae” that can be checked at any time – there are no longer any unanswered questions about origin, path and history.
And now the insurance
That Helvetia can direct its valuables insurance for watches into the app from At the address parked, is obvious – this is where the desire for protection arises. For Adresta customers, the Helvetia presence is a useful service, for the insurer itself a new sales channel and for Adresta an added value in the form of an additional puzzle piece on the way to the ecosystem. The valuables insurance is not just a link, users can book the desired insurance cover directly in the app.
It should not be entirely by chance that Helvetia is the first insurance partner. The startup Adresta emerged from the Helvetia Kickboxing program and was released into the autonomy of entrepreneurial freedom in spring 2020.
And now the thing with the ecosystem
Anyone who can seamlessly map and document the entire life cycle of a luxury watch will not want to limit themselves to watches in the long term. Once software and blockchain technology have been developed, the business model will also work for classic cars, works of art and other valuable objects where authenticity, history and life cycle are the focus. Obviously, Adresta will also take other luxury goods under the blockchain wing in the next few steps.
Every owner of luxury goods not only needs a documenting blockchain, but also different and additional services and partners, depending on the value object.
Insurance is a good start, almost everyone needs insurance coverage. But then maybe also access to professionals who value, certify, maintain, repair, store, whatever. Or access to auction houses that can sell luxury goods to the right audience at the best price. Or completely different services that can vary depending on the type of luxury goods.
This is how ecosystems emerge, from the bottom up, so to speak – they are built up, expanded with additional services and partners, and are constantly growing. So long, so wide and so deep that an owner of a luxury property doesn’t think of a single question because all the answers are already there in the form of solutions. And all the services you want too. This shows an ecosystem that really deserves the name.
It is quite possible that Adresta can become an exemplary model case of how an ecosystem emerges from an idea and a niche.
– .
