The number of stores in the Czech Republic is growing every year, and retail chains are building new stores so that people from smaller cities can conveniently shop. Despite the pandemic, this year is no exception and new branches will be built in many places. You can read wherever people are waiting in the article HERE.
But retail chains are not just planning new stores. The TN.cz editorial staff contacted the most important retail chains operating in the Czech Republic to find out what other news they are preparing this year. Most of them boasted of what it was up to and what it had newly introduced, but some had not yet commented.
News in the assortment
At present, organic products are increasingly in demand on the Czech market. Retail chains are responding to demand by expanding their product range to meet customer needs. For example Penny Market now offers fruits and vegetables that “meet the strictest parameters for growing organic food,” said Tomáš Kubík, a spokesman for the sales network.
As part of the private label, my Bio Penny Market offers Primofiori lemons, Cavendish bananas, Gala apples and other products that are grown without artificial fertilizers and pesticides.
Lidl Recently, it has included protein yoghurts and puddings in its still offer, which, according to the chain, is of great interest. Neither Tesco not left behind. “We are expanding and supplementing the offer of, for example, vegetarian and vegan products, for the summer we are preparing a number of novelties in the assortment of ice cream, grilling or products of our own bakery,” said the spokesman of the retail chain Václav Koukolíček.
It is also going to expand the offer of meatless products Kaufland. “Within our range, we plan new products not only in the K-take it veggie line (vegetarian and vegan sotiment), but also in the products of the K-Jarmark line, etc.,” said company spokeswoman Renata Maierl.
“Our range will also see further changes this year,” the spokeswoman said Billy Dana Bratánková. “We want to continue to focus on expanding the range of alternative and healthy food products,” she added, adding that the Billa sales network is celebrating its 30th birthday this year, so there will be significantly more news.
Technological changes in stores
Self-service cash registers will be added to Billy’s stores across the Czech Republic this year. Kaufland is also planning to expand its express self-service cash register service this year.
“Customers can meet new pastry hoppers, Perla coffee machines or new hot counters in our stores. We will include these innovations in more and more stores,” said the press department. Albertu. Also this year, the retail chain plans to expand the electronic control of cooling by means of sensors to alert the operator to an error to almost thirty stores.
Environmental Protection
The current global trend is an increased interest in the topic of the environment, which is also reflected in the functioning of retail chains. For example, the already mentioned brand of Penny Market my Bio offers customers not only organic food, but is also environmentally friendly, says Kubík.
“For example, carrots will be offered in a paper tray together with 100% biodegradable foil. Compared to standard carrot packaging, all plastics will be completely eliminated. Customers will receive lemons in a compostable net,” he explains.
Lidl, in turn, is focusing on expanding its network of charging stations at its stores. “We plan to build almost twenty of them this year. Customers can recharge their electric car for free during their purchase,” praises Lidla spokesman Tomáš Myler.
The employees also underwent changes
As of March 1, Penny Market has increased employee wages by an average of 3 percent. “The basic salary of cashiers in the case of full-time work without any surcharges is now in the range of 25,000 to almost thirty thousand crowns, depending on the length of employment,” said Kubík.
Billa has been raising wages since January 1, an average of 5 percent. “We are preparing other news and we will inform about them in the coming weeks,” Bratánková added. Wages also rose for Alberta employees in January. “The change concerns thousands of cashiers, storekeepers, butchers, greengrocers and bakers, whose wages have increased by an average of 6 percent,” the press department said.
A spokeswoman for Kaufland told the TN.cz editorial board that the company will introduce a new benefit for employees in the coming months. What exactly is it, but so far it remains shrouded in mystery.
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