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What began in July as a timid test became, by the end of 2020, an alliance with a projection for all of 2021. The stable casts of Sodre arrived at TNU through the cycle Sodre on stage, which puts different orchestral, choral and even ballet productions in prime time and with national reach.
In times of pandemic, the Official Broadcasting, Representations and Shows Service found a space to inhabit in virtuality. Last year there were specific activities for children (“Recreo en casa”), solos by the figures of the National Ballet and different types of content through YouTube and social networks. Now, the arrival at TNU amplified that line of work and recovered the old tradition of broadcasting concerts on Channel 5, as well as Babel FM and Clásica 650 AM.
“We had to find another way to be, and that’s what we did,” he tells El País. Martin Inthamoussu, president of Sodre, to summarize certain lines of work that are here to stay. “In 2020 Sodre increased its digital presence by 300%, between broadcasting content that already existed and new content for networks,” he explains. From now on, it is essential to think, together with the directors of the cast, about how to show themselves through all these digital languages.