Against each other was yesterday – now team spirit counts: Under this motto, around 150 brand companies have come together to promote vaccination. They have all changed their advertising slogans: For example, “BMW – sheer driving pleasure” has become: “Joy of vaccination”. Ritter Sport advertises with “quadratisch.praktisch.geimpft”. David Matusiewicz, professor of medical management and an expert in health marketing, finds this campaign helpful: “The last person has to be won over with short and crisp messages.” In an interview with SWR Aktuell presenter Florian Rudolph, he says whether this campaign can do it in his opinion.
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