Coca-Cola joins advertising boycott on Facebook & Co.
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Facebook blocks Trump ads because of symbol with Nazi aesthetic
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Facebook has blocked ads from US President Donald Trump’s campaign team. The ads and posts with an upside down red triangle would have violated the rules of the online network.
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Brands like Ben and Jerry’s or Dove from Unilever are already there. Now Coca-Cola no longer wants to advertise on Facebook, Instagram and Twitter. Social media are at risk of millions in losses.
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AAs a sign against racism, Coca-Cola is now also suspending all advertising on all online networks for at least 30 days. “There is no place for racism in the world and there is no place for racism in social networks,” said CEO James Quincey on Friday. Online networks should show more “transparency and responsibility”, he demanded.
Facebook, Twitter & Co should show more “transparency and responsibility”, he demanded. However, his decision had nothing to do with the Anti-Defamation League campaign. Coca-Cola will now review his advertising strategy and “see if corrections are necessary,” he said. Coca-Cola is one of the most famous brands in the world and spends huge sums of money on advertising.
The US telecommunications company Verizon announced on Thursday that it would suspend its advertising on Facebook. The sporting goods manufacturers Patagonia and North Face followed, the clothing manufacturer Levi’s, as well as the British-Dutch consumer goods giant Unilever.
Unilever announced that due to the US presidential election in November, it would no longer advertise on the online networks Facebook, Instagram and Twitter in the United States until the end of the year.
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“The polarized atmosphere places an increased responsibility on brands to build a trustworthy and secure digital ecosystem,” the company wrote on Twitter.
The advertising waiver applies immediately. Unilever’s product range extends from food brands such as Ben and Jerry’s ice cream to personal care brands such as Dove. In the United States, the group is one of the major advertising customers for online networks.
“Stop the hate from profit” is the demand
This was preceded by a call to boycott the Anti-Defamation League organization as part of a campaign under the motto “Stop the hate from profit”.
Facebook is responding to the ongoing criticism: The online network is expanding its approach to hate messages and wants to mark problematic posts by politicians in the future. Facebook founder Mark Zuckerberg announced on Friday that a larger range of paid advertisements – including campaign advertising – would be banned from now on.
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According to Zuckerberg, claims that people of a certain “race, ethnicity, national origin, religion, caste, sexual orientation, gender identity or a certain immigration statute pose a threat to physical security, health or the survival of others” are prohibited.
“Immigrants, migrants, refugees and asylum seekers” should also be protected from advertisements that they consider inferior or contemptible.
More markings announced
Facebook also wants to mark messages from politicians in certain cases if they violate the rules of the network, as Zuckerberg writes. “A few times a year, we leave content that would otherwise violate our rules if the public interest is greater than the risk of harm.”
This is the case, for example, with politician speeches that have news value. In the future, it should be pointed out if such content violates the Facebook rules. The content is marked accordingly, but not removed.
Zuckerberg emphasized that there are no exceptions if messages could lead to violence or oppression of the right to vote. Such content would be deleted. The Facebook boss referred to the election campaign for the US presidential election in November, which should be particularly “heated”.
In the past few weeks, posts by US President Donald Trump have caused a stir. Twitter recently repeatedly hid the right-wing populist’s tweets behind a warning about “glorifying violence” or “abusive behavior”. Twitter also subjected the President’s statements to a fact check.
Facebook, on the other hand, did not take any such measures – and was widely criticized for it. Presidential elections are held in the United States on November 3. The supporters of incumbent Donald Trump and his opponents are often irreconcilable.
