The global chip shortage crisis prompted Jaguar Land Rover CEO Thierry Bollore to step down from his position after just two years following a massive slump in sales, although it was announced the resignation came for “personal reasons “.
And according to autonews, Bolour had asked him to step down due to his inability to successfully overcome the chip shortage crisis, which he had already expressed in statements before his resignation, saying: “The supply of chips is already a crisis for us. We need years before things get back to normal”.
While other luxury brands have reaped huge profits, Jaguar Land Rover has failed to post a single profitable quarter during Bollor’s tenure. Earlier this year, the Tata-owned brand saw declining sales; Only 376,381 vehicles were sold for the year ended March 31, 2022.
Interim chief executive Adrian Mardel said a shortage of semiconductor chips remained Jaguar Land Rover’s biggest problem: “It was hard work for us, we were behind the times,” he said. It’s a bit like arriving at the buffet two weeks late, some of the things left over aren’t what you want.’
All in all, the shortage of chips has prompted Jaguar Land Rover to ramp up production of the new Range Rover and Range Rover Sport, both of which are absolutely essential to making a profit, if not the British firm’s flagship models.
Bollore had interrupted Jaguar’s electric transformation by canceling the planned XJ a month after his arrival as CEO, as it “didn’t fit the company’s plans at the time”, despite the announced plan that the company would switch to production by 2025 of electric cars only.
Although his other announced attempts to restore the reliability and longevity of Jaguar cars were in practice unsuccessful, and the crises suffered by consumers remained the same, and with the chip crisis, the separation of Bollor and Jaguar it became inevitable.
