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Apple is preparing a flood of news. What can we expect?

Apple presents its news in two ways. The more boring version takes the form of a press release. The information that the company communicates to the world in this form focuses only on the list of parameters and some photograph. Certainly more interesting is a full-fledged presentation of the product at events, at which a number of actors take turns and the product is shown from all sides (often from the inside). She should be waiting for us relatively soon.

Many analysts are currently actively speculating on the date of the company’s spring event. The most probable seems to be March 23, when not only a reliable analyst Jon Prosser agreed on this date, but also an even more reliable Chinese “leaker” Kang. And why couldn’t spring news be presented just in the form of press releases? This is for one major reason, and that is the expected AirTags accessory. However, if the event really takes place, it will of course be pre-recorded.

Main attraction – localization marks AirTags

The arrival of localization marks from Apple is already expected since April last year. But the signs were ambiguous. Only the beta version of the iOS 14.5 operating system carries crucial information that similar accessories are really coming. And Apple can’t afford to imagine a similar product just without a proper presentation of its skills. He can’t even wait, otherwise the competition will trample him. After all, Samsung has already introduced its Galaxy SmartTags in mid-January this year.

You can easily attach these locators to items that you know tend to get lost. It can be a wallet, keys, backpack, suitcase, but also a pet, for example, or you can leave it in a parked car to find it more easily. The range is, of course, limited by Bluetooth technology. Ten meters, as with conventional accessories, but does not make much sense here. Thanks to Bluetooth LE, however, it can be up to 120 meters. At least under the assumption of a “clear” outlook.



Apple wants everything to be perfect and tightened to the smallest detail. Maybe that’s why we’ve been waiting for this little accessory for so long. Because of this, there are still more and more rumors as to what these labels should actually be able to do. It can be assumed that AirTags will provide UWB (ultra-wideband) technology, which will enable not only accurate directional but also spatial search.

More bold statements then mention the presence of e-SIM and GPS. In such a case, however, the endurance of the device itself would be very questionable. When using Bluetooth LE it could be up to 300 days. There should also be a button. This should allow you to control the mapped actions within the smart home. However, this is the case with an active connection to a mobile phone, as an active Internet connection is required here. AirTags should also be able to make sounds. You will not only have to search for them visually according to the map in the application, but also with your hearing.

However, new operating systems for those devices that are to be able to work with it must be published together with AirTags. So obviously it’s iOS 14.5, then iPadOS 14.5. The Find app must also be updated, in which you can currently view the company’s products that you or your family use. Newly, these pendants should also be visible here, which you simply name according to what you use them on. Given the price of the Galaxy SmartTags, which is 899 crowns per piece, it cannot be expected that the price at Apple will be less than double.

AirPods wireless headphones

The next generation of AirPod headphones is also expected. These were a hit right at the time of their introduction in 2016. Not only were these the first TWS (True Wireless) headphones, but they also attracted with their iconic design. In 2019, the second generation was introduced with a wirelessly charged case and the support of Siri’s voice assistant. The design did not change until the Pro model, which arrived later that year.


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The upcoming third generation of AirPods should combine both designs. The headphone stopwatch should be shorter and the headphone itself should be more like a Pro model. However, they will lose interchangeable silicone attachments, so they will still be seeds, not plugs. We already know what the headphones should look like. Unlike the AirTags, their appearance escaped and the server provided it to the world GizmoChina.

In the portfolio, the headphones will rank among the second generation and the Pro model, from which they will also take several functions. What they will be is a question, but it is certain that they will not use active noise suppression, otherwise they would cannibalize the sales of a higher-ranking model. He can’t wait for his successor yet.

Better tablet for professionals

At the end of 2020, he brought the magazine DigiTimes news that an iPad Pro tablet with a Mini-LED display will be introduced in the first quarter of 2021. The news is not so interesting in that Apple is preparing a tablet, which is obvious, as will be the display technology. Mini-LEDs bring even blacker blacks, have better brightness, richer colors and better contrast. This is not an OLED, which is very expensive in the size of 12.9 “, but it is a pleasant compromise between LCD and OLED. At the same time, this type of display does not burn pixels and is less energy intensive.

We will not move much anywhere in terms of design, also because the Pro series already offers Face ID and a frameless design. The security is an improved processor, which in turn will provide an order of magnitude higher performance. Especially with regard to many regulations on airway obstruction, there is also talk of the Touch ID in the power button, which already includes the iPad Air (2020). Cellular versions could offer 5G.

Improvements to the main cameras are rather not expected. The Pro series already offers not only a LiDAR scanner, but also a 12MPx sensor with an aperture of ƒ / 1.8 and a 10MPx sensor with a field of view of 125 ° and an aperture of ƒ / 2.4. And this is a very high-quality equipment for tablets. The front TrueDepth camera, which still offers only a sleek 7 MPx and an aperture of ƒ / 2.2, deserves more improvements. In the age of “video calling”, it’s definitely not enough.

But it looks like we will see a new basic iPad, which will get an 11 “diagonal of the display (instead of the current 10.2”). Its design should then resemble the iPad Air (2020), because thanks to the inattention of the Target sales chain, a case designed not only for the iPad Air (2020) and the 11 “iPad Pro, but also for the new model, was already on sale. All these models have the same chassis, but differ in equipment.

Apple set-top box

The company has not paid much attention to Apple TV lately. Now, for her, this black box is more of a number, because modern smart TVs already offer the Apple TV + streaming service important to the company natively. And that’s exactly what Apple wants to push among people. But the device itself can do much more than provide television to owners of older devices. Originally, it was supposed to be a game console.

Should it be revived, there is a certainty in increasing performance and storage. The bolder news also speaks of a variant of the package in which you would find a game controller. Apple TV offers access to the Apple Arcade gaming streaming service. But no matter how well the design of this device is in terms of design, it is definitely not optimized to play. But you can often use the iPhone.


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Apple’s original intention with Apple Arcade was for you to play one game on your iPhone, iPad, Mac, and Apple TV. You would always pick up where you left off on the previous device. But as time goes on, games are more challenging and Apple TV can breathe. By updating it, the company could try to revive this idea. Of course, it is still true that the device will bring Apple TV + to those TVs that do not have it natively and, of course, to those that are not really smart at all.

So if Apple’s spring event is already announced on March 23, or at any time thereafter, we can look forward to a good start. The company broadcasts everything online on its own YouTube channel. After the event, a record of the whole event is usually available.

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