Adidas, Puma and Ford join boycott against Facebook and will stop advertising on the social network

Ford, Adidas, Puma and HP They joined the boycott started last week by several multinationals and reported plans to stop advertising in Facebook e Instagram, considering that a “hate” culture has taken over the debate on these social networks.

The carmaker Ford said in a statement that it suspends all of its advertising spending on social media for the next 30 days while conducting an evaluation process, while hardware maker HP abandoned Facebook until it sees “a safer environment.”

Adidas, for its part, stopped all advertising expenses on Facebook and Instagram (owned by the company of Mark Zuckerberg) until the end of July, a time during which it will develop the criteria that should allow it to “create and maintain safe environments” on the networks. social. Rival Puma made the same decision because “it is essential to us that all of our partners uphold our core values ​​and oppose hate speech,” according to a statement.

They also revealed on Monday that they will stop paying for advertising on Facebook the restaurant chain Denny’s, the manufacturer of cleaning products Clorox, the food firm Conagra and the conglomerate Edgewell Personal Care.

All these signatures thus joined the #StopHateForProfit campaign (Stop the benefits of hate), which promotes the boycott of companies on Facebook until they become more involved in moderating content and eliminate messages that incite hatred or spread false information on their platforms.

Until now, payment ads on Facebook and Instagram have been temporarily abandoned by companies such as Starbucks, Coca-Cola, Honda, Verizon, Unilever, Diageo, The North Face and Patagonia. In total, there are already about 200 brands

The boycott has the support of various civil rights organizations in the United States and occurs when the country lives immersed in the intense racial debate that began after the death of the African American George Floyd at the hands of a white police officer in Minneapolis (Minnesota) in late May.

From the hand of its co-founder and CEO, Mark Zuckerberg, Facebook has championed non-intervention in the content shared on the platform, except for those who explicitly violate their community standards (which show sexual practices or incite violence. , for example), something that is getting more and more criticism from politicians and civil leaders.

With information from AFP and EFE

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