“Would you give up your cache for a dinner with more than 20 Michelin stars?”, Proposes the official statement as the title. It is that Madrid Fusión Alimentos de España and Leo Burnett’s office in that city are offering Robert de Niro ―with a deadline that expires today at 11 in the morning, Spanish time― a unique tasting menu in the world in exchange to star in your advertising campaign without charging.
Through a video broadcast by Madrid Fusión Alimentos de España on their social networks (Twitter, Instagram and YouTube), chefs Joan Roca, Mauro Colagreco, Martín Berasategui, José Andrés and Quique Dacosta have officially made the offer to the American actor. Together they add more than 23 Michelin stars, three awards for the “Best Restaurant in the World” and even a nomination for the Nobel Peace Prize.
The deadline that was imposed on the offer implies that if De Niro does not respond within 48 hours of launching the campaign on the web – a period that, as stated, expires in just a few hours -, the paper will be opened to other large companies. talents who want to star in the campaign.
Just a few weeks ago Robert de Niro starred in a Swiss Tourism spot in which he rejected a role offered by Roger Federer for “lack of drama.” “Will you accept this time?”, Ask those responsible for this new campaign, baptized #InvaluableFood, whose video has been produced by Attic Films and directed by César Conti.
THE SPOT
#InvaluableFood, by Leo Burnett Madrid for Madrid Fusión. CCO: Gastón Guetmonovitch. Creative directors: Dani Sáenz, Juan Frías and Carlos Mañas. CEO: Ricardo del Campo. Production Company: Attic Films. Executive producer: Rafa Endeiza. Director: César Conti.
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