communication

Controversial Casting and Half-Lot Ticket Sales: Inside the Drama at At Streamer Games France Télévisions Event

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Controversial Casting and Half-Lot Ticket Sales: Inside the Drama at At Streamer Games France Télévisions Event

Controversial casting and half-lot ticket sales: the competition At Streamer Games of France Télévisions, organized on Saturday 27 April at the Paris Défense Arena and broadcast on Twitch and France.tv, with former athletes, personalities from the web and the small screen, on course appearance a setback for the organizers. Co-produced by French online entertainment giant … Read more

Business Loan Applications Decrease in Last Quarter, Superfinanciera Report Shows

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Business Loan Applications Decrease in Last Quarter, Superfinanciera Report Shows

In the last quarter, the level of business loan applications has recorded a decrease compared to the same period of the previous year. This indicator is calculated through the average monthly growth of the volume of commercial credit applications over three months.. According to the Superfinanciera, between September 2022 and February 2023, a total of … Read more

Snapchat Launches New Activations for Festival Season

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Snapchat Launches New Activations for Festival Season

Snapchat announces new activations for the festival season. Starting with a “Coachella Story” with curated content in the Discover tab, location-based filters for users on festival sites, and themed “Spotlight” challenges where Snapchatters can win prizes by sharing videos. Objective: encourage user-generated content (UGC) and connect and provide an opportunity for brands to engage a … Read more

NASA Reveals Final Candidates for Lunar Exploration Rover Development in Artemis Project

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NASA Reveals Final Candidates for Lunar Exploration Rover Development in Artemis Project

Imagination of a lunar exploration rover. Photo = NASA In the National Aeronautics and Space Administration (NASA)’s manned lunar exploration, which resumes after half a century, the rover that will run on the lunar surface has been narrowed down to three candidates. NASA announced on its official blog on the 3rd (local time) that the … Read more

Adobe Summit 2021: Generative AI Revolutionizing Marketing Strategies

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Adobe Summit 2021: Generative AI Revolutionizing Marketing Strategies

It is not yet the age of maturity but generative artificial intelligence has reached a milestone, 18 months after the appearance of the first players, OpenAI in the lead. Arriving on the market a few months later with its Firefly tool, Adobe now wants to bring this disruptive technology into the daily lives of marketers, … Read more

Controversy Surrounding Mohamed Ramadan’s Abu Ubaida Movie Sparks Outrage on Social Media

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Controversy Surrounding Mohamed Ramadan’s Abu Ubaida Movie Sparks Outrage on Social Media

A picture of Egyptian star Mohamed Ramadan titled: “Abu Ubaida Movie” sparked widespread anger on social media, as Ramadan appeared to be wearing what looked like a keffiyeh on his head. The pioneers of these sites wondered whether Ramadan had finished filming a movie/series of his that he had talked about at a previous stage … Read more

The Future of Television Advertising: How Streaming Strategies Are Reshaping Media Buying in 2024

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The Future of Television Advertising: How Streaming Strategies Are Reshaping Media Buying in 2024

(Ad Age) – As streaming TV strategies remain central to advertisers’ marketing plans into 2024, the shift is reshaping the way media buyers invest in TV. There is increasingly a shift to separate streaming buys from broader television advertising strategies, resulting in a media buying landscape that appears completely transformed compared to previous years. Amid … Read more

From Garage to International Success: The Inspiring Story of Disset CEO Antoni Pons

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From Garage to International Success: The Inspiring Story of Disset CEO Antoni Pons

Antoni Pons (Binissalem, 1971)is CEO and founding partner of Disset, a communications, marketing and advertising consultancy that employs 47 workers and has just turned 30 years old. They have just opened a new office in Playa del Carmen (Mexico), which joins those in Binissalem, Madrid and Havana. How it all started?With Joan Rosselló as a … Read more

Gladiadores de Anzoátegui Eliminated from Basketball Champions League Americas (BCLA) after Falling to Real Estelí

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Gladiadores de Anzoátegui Eliminated from Basketball Champions League Americas (BCLA) after Falling to Real Estelí

Gladiadores de Anzoátegui fell to Real Estelí 84-89 in their last game of the group stage of the Basketball Champions League Americas (BCLA)a result that eliminates him from the tournament. Gladiators started with little effectiveness in attack, which the Salvadoran quintet took advantage of to take the first quarter 14-25. The eastern quintet showed great … Read more

NASA Research Team Identifies Phosphate in Bennu Asteroid Samples: Possible Evidence of Ancient Ocean World

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NASA Research Team Identifies Phosphate in Bennu Asteroid Samples: Possible Evidence of Ancient Ocean World

A rock sample from the asteroid ‘Bennu’, which is believed to have formed in the early solar system, was fully opened last month. Ahead of the release of analysis results at a conference next month, the National Aeronautics and Space Administration (NASA) research team announced that phosphate, a key component of life, was identified in … Read more