What are the most important specificities of Artefact?
Thomas Quelin: Artefact is a new generation of digital companies that brings collectively organization, advertising and inventive profiles and data analysis abilities underneath the very same banner to aid advertisers design and style revolutionary and ROI-generating campaigns, on all SEA, paid social channels, Programmatic, CRM and retail, a digital channel in full growth at the minute.
Thanks to the systematic institution of multidisciplinary doing the job groups (our media specialists collaborate with our teams of details scientists and facts analysts), we are equipped to help our shoppers the two on troubles of strategy and media activation as effectively as on analytics in-depth success obtainable in the resource APIs to give far more highly developed insights, this kind of as the Amazon Marketing and advertising Cloud.
With a extremely full geographical protection (presence in Europe, the Americas, Asia and the Center East), we assist much more than 300 manufacturers on branding and functionality problems, with utmost versatility in conditions of task governance and as tailored as feasible to the organization of the our shoppers.
New services and modern information?
Natacha Kocupyr: Since the beginning of the year we have released two new presents with significant included benefit for our customers.
A “Research Incrementality” supply which is composed in giving a full methodology to evaluate the raise in traffic and conversions, produced by the acquire of key phrases of the Brand name in Look for, to aid our buyers to enhance the allocation of their budget SEA. We build the test protocol (key terms, take a look at and command regions, timeline), advise the push company dependable for SEA strategies (or directly our groups when Artefact is also responsible for SEA strategies) and supply submit-test suggestions. To this end, we mobilize a hybrid group of SEA industry experts and facts analysts to be certain the relevance of the conclusions and the viability of the tips.
In addition, we increasingly give our prospects with outsourced profiles, both of those generalists to assistance our customers structure the Information and Digital marketing departments (processes, recommendations, instruments, technological infrastructure, and so on.), and professional profiles in SEA, Social compensated, Programmatic, Website positioning or even CRM to intervene on their far more distinct complications: implementation of measurement remedies, definition of consumer journeys, implementation of A / B checks, roadmap of implementation of capabilities on a DSP, and so on. Our consulting DNA makes it possible for us to continually coach our groups on the troubles encountered by our shoppers.
How does the agency see the future of your job?
Thomas Quelin: Our media agency enterprise will come to be more and more hybrid in the coming a long time. We will have to both equally assure operational excellence in media activation by way of the ideal mastery of applications and new technologies, but also assist advertisers on more sophisticated matters (insights, measurements, exam protocols, knowledge roadmaps, and so forth.) by delivering methodologies that are both demanding and agile, facilitating final decision earning. Up coming era electronic companies like Artefact are very best put to aid models in their troubles.
This transition to a hybrid model always entails greater transparency on the media tactics activated, total independence from technology and media partners and the definition of a remuneration indexed to the outcomes acquired.
Thomas Quelin – [email protected]
Natacha Kocupyr – [email protected]
Co VP Electronic Promoting chez Artefact
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